The case study presented discussed and compare in detail about the retail giant of Europe i.e. Zara. The aim to the case is to develop a sketch of the global operations in respect to five globalization trends. It describes the entire designing, manufacturing, distribution and retailing of the company in detail highlighting their respective uniqueness in the operations adopted by them. The first part discussed about the scenarios how retailer has came into its existence. Later it developed the entire designing phase in detail pointing out its pros and cons. The third phase of the case discussed in detail the entire manufacturing and distribution strategies with their logistics system. The case has pointed out towards the unique technique which is being developed and implemented by Zara and tries out to bridge an explanation which makes them different from other retailers around the globe and emphasize upon the factor which makes them so much prolific in their respective means.
Consequences of Global Operations
Design
Zara’s design function comes in a relatively different way, the design input comes from three separate functions; the designers, the market specialist and the buyers who place orders onto suppliers. In each of their production facility the designer and market specialist works together for the development of a new product. This team works in constant collaboration with the retail store, which gives them the knowledge of what the customer needs and how they want the product to be.
讨论的案例研究和比较详细欧洲的零售巨头即扎拉。案件的目的是，就五个全球化趋势发展全球业务的草图。它描述了整个设计，制造，分销及零售公司在细节突显各自的独特性，通过他们的运作。第一部分讨论了的情景怎么零售商已经进入了它的存在。后来开发的整个设计阶段，详细指出其优点和缺点。第三阶段的情况下详细讨论了整个物流系统的制造及分销策略。的情况下，对独特的技术，正在开发和实施由Zara，并试图弥合这使得他们有别于其他世界各地的零售商的解释和强调的因素，这使得他们这么大的多产在各自的手段时指出。
全球运营的后果
设计
Zara的设计功能来比较不同的方式，设计输入来自三个不同的功能，设计师，市场专家和购房者谁发出订单到供应商。在每个生产设施的设计师和市场专家一起开发的一种新产品。这个团队在不断的合作与零售商店，这使他们的知识，顾客需要什么，他们想要的产品。
