美国论文代写价格：自我概念
如上解释自我概念是个体的内在和外在属性。自我概念分为两个基本部分的内在和外在的自我。内在的自我是个体的属性,对家庭。外的自我是刻画和描述属性与朋友和社会。基于这一概念营销人员设计了许多广告活动目标客户,这样他们就可以根据他们的个性。最忠诚的公司品牌的人相信,他们最喜欢的品牌是与他们的个性。内在和外在的自我的概念可以观察到在印度客户通过这个例子:印度社会大多数的消费者认为奢侈品牌作为他们的内在的自我。最常见的短语像法国欧莱雅产品的“你是值得的”有一个在印度社会的重要性。外自我不存在印度社会中他们总是与家人和朋友(霍金斯,et al . 2003年)。集体主义倾向的社会构成内在的自我,这样他们可以与他们的家庭和亲密的环境。在这个社会产品的意义与“我们”这个词,他们倾向于购买喜欢的产品和爱的家庭。
美国论文代写价格：自我概念
自我形象的概念分析顾客购买行为的变化随着时间的流逝。随着这个概念的理想自我的另一个概念是扮演至关重要的角色在改变顾客的购买行为。理想自我的概念是,我怎么样子?理想自我的个体文化和它的元素。公司提供的产品有时成为理想自我的一部分,通过使用这些产品的个体可以成为实现文化的元素。这个广告中可以看到英雄和他们的勇敢救了人所示的伤害。在大多数社会中英雄的形象突出损伤控制和保护人们免受破坏。激浪广告描绘了这一概念清楚。恐惧的概念描述的广告可以与很多人联系在一起。这个广告中使用的理想自我概念;一个人想要实现的东西所以他可以想象自己在那个位置但恐惧是不让他跨越边界。激浪展示了普通人的力量和勇气在开始做困难的事情,但似乎容易当你完成它们。
美国论文代写价格：自我概念
As explained above self concept is about the inner and outer attributes of the individual. Self concept is divided into two basic parts that are the inner and the outer self. Inner self is about the attributes of the individual that are towards the family. Outer self is about the portraying and depiction of the attributes with friends and society. Based on this concept marketers have designed many advertisement campaigns so they can target the customers based on their personality. Most loyal companies of the brands are the individuals who believe that their favourite brand is linked with their personality. The concept of inner and outer self can be observed on Indian customers by using this example as: most of the consumers in the Indian society view the luxury brands as their inner self. The most common phrases of the products like Loreal are “You are worth it” have an importance in the Indian society. Outer self is not present in the Indian society as they are always linked with their family and friends (Hawkins, et al. 2003). Societies that are collectivist tend to poses the inner self so they can be with their family and close surroundings. In this society the significance of the products is associated with the word “We”, they tend to buy the products that are liked and loved by the family.
美国论文代写价格：自我概念
This concept of self image examines the buying behaviour of customer changes with the passage of time. Along with this concept another concept of the ideal self is playing a vital role in changing the buying behaviour of customers. Ideal self is about the notion of something that how would I look like? Ideal self of the individuals is about the culture and its elements. Products provided by companies sometimes become the part of ideal self and by the use of these products an individual can become achieve the elements of the culture. This can be seen in the advertisements where heroes are shown and their bravery saves people from the damage. In most societies the image of the hero is prominent for damage control and protecting people from damage. Advertisement of mountain Dew depicts this concept clearly. The concept of fear portrayed in the ad can be associated with many people. The ideal self concept is used in this advertisement; an individual wants to achieve something so he can imagine himself on that position but fear is not letting him cross that boundary. Mountain dew shows the strength and courage of the common man to do things that are difficult at start but seem easy when you finish them.
