Since the establishment of the classical marketing mix, different models have evolved focusing on specific forms of management. Some of these trends were maintained in the retail industry, partly outside the jurisdiction of the marketing concept, in part as an integrated model. The original 4 Ps were expanded to represent and present new components. In the 1930s, the pricing policy was granted a broad area. Later it followed the approach of “shareholder value”, which has now been replaced in the scientific literature by a more holistic view of all legitimate interested parties. Currently (as of 2006) there is a tendency for the establishment of individual “Balanced Scorecard” to identify the marketable line of business. Especially for the service sector, three additional “service Ps” are added. These are process, people and physical evidence.
Such models contain not only the traditional functions of the marketing mix but more Ps like Processes – see Processes, Packaging, Personnel, People or persons, Personnel Policy, Politics, Physics, Physical Evidence (store layout, etc.), Personal Politics, Physical Facilities (which physical features should be present, eg type of building, reception, etc.), Public Voice – the appearance in “blogs”, “communities” and multipliers, Product Positioning and Pampering.
自成立以来的经典营销组合，不同的车型已经进化重点管理的具体形式。其中的一些趋势均保持在零售行业，部分以外的司法管辖区的营销理念，为一体的综合模型的一部分。原来的4 PS扩大代表，并提出了新的组件。在20世纪30年代的定价政策被授予广泛的领域。后来它沿袭了“股东价值”的方法，现在已经取代在科学文献中的所有合法的利害关系人一个更全面的看法。目前（截至2006年），有一种倾向，建立个人“平衡计分卡”，以确定适销对路的业务线。特别是服务业，另外三个“服务的PS”被添加。这些过程中，人们和物证。
这种模型不仅包含传统功能的营销组合，但PS状突起 – 看流程，包装，人员，人或人，人才政策，政治，物理，物理证据（店面布局等），个人政治，物理设施（物理特性应该是存在的，如类型的建筑，接待等），公共语音 – “博客”，“社区”和乘法器，产品定位和纵容的外观。
