美国杜兰大学论文代写：无谷蛋白食品

无谷蛋白食物的流行增加了类似于“拯救海豹”的运动,这是社会事业,因此名人的参与有益的活动。另一方面比较面筋免费饮食和T移动并没有受益多支持涉及,因为人们无法将她与凯瑟琳·泽塔·琼斯的品牌或作为专家而无谷蛋白运动相关的名人,有可能造成饮食是名人的关注支持。因此他们可以被视为专家或与该产品相关的人。

美国杜兰大学论文代写：无谷蛋白食品

有几个实例中,名人代言却适得其反。原因是不同的。首先在一些产品是很重要的有一个专家的观点比富有魅力的产品。其次的名人考虑运动有一个正面的形象在社会和倾向于支持活动(Kim,2011年)。名人代言的影响更好的无谷蛋白食品没有互补的产品,因此没有负面认可任何竞争对手的产品。然而对于面筋免费饮食无谷蛋白世博会在多伦多和卡尔加里,埃德蒙顿,渥太华加入。与名人的参与不同领域实际上已经积极的面筋免费饮食生产商。名人像伊丽莎白和德约科维奇和从其他行业也受益的运动(说,2013)。

美国杜兰大学论文代写：无谷蛋白食品

The popularity of the Gluten Free food has increased similar to ‘Save the seals’ campaign this was for the social cause and thus the involvement of celebrities was beneficial for the campaign. On the other hand comparing the gluten free diet and T Mobile has not been benefitted much by endorsement involving Catherine Zeta Jones because people could not associate her with the brand or as an expert whereas in case of gluten free campaign the celebrity that were there could be associated with the cause as diet is the concern for the celebrities that supported the campaign. Thus they could be considered as expert or the person associated with the product.

美国杜兰大学论文代写：无谷蛋白食品
There have been several instances wherein the celebrity endorsement has backfired. The reasons were different. Firstly in some products it is important to have an expert view than glamorous product. Secondly the celebrity that have been considered for the campaign had a positive image in the society and tend to support the campaign (Kim, 2011). The impact of the celebrity endorsement was better in case of gluten free food products as there were no complementary products and thus there was no negative endorsement by any rival product. However in case of Gluten free diets there gluten free expo in Toronto and Calgary with Edmonton and Ottawa joining in. With the involvement of celebrities from varying fields has actually been positive for the gluten free diet producers. The celebrities like Elisabeth and Novak Djokovic and also from other industries have benefitted the campaign (Said, 2013).