This report pertains to the critical analysis of the knowledge and innovation management practices of the global giant Apple Inc. Apple Inc is widely known for its “i” on technology, where ‘i’ stands for its eye of innovation. The foundation of the company dates back to 1976 and since then, the company has created a historic position for itself in the technology industry. Its products namely iPad, iPhone and iPod have brought a revolution in the entertainment and media world, cell phone business and music business respectively (Apple Incorporated, 2011) and the company continues to delight its consumers with its innovative solutions that are targeted at the unexpressed needs of the consumer.
Knowledge and Innovation Management at Apple Inc
Apple Inc has transformed itself into one of the most preferred brands across the globe and this has been possible on account of its orientation towards innovative solutions to fulfill the needs of the consumers. Apple Inc has imbibed the principles of innovation across all facets of its value chain and that has been the major contributor to its success. The company has been led on the path of innovation by its founder Steve Jobs, who has provided innovative solutions to its customers by applying the tenets of knowledge management across the value chain.