This report pertains to the critical analysis of the knowledge and innovation management practices of the global giant Apple Inc. Apple Inc is widely known for its “i” on technology, where ‘i’ stands for its eye of innovation. The foundation of the company dates back to 1976 and since then, the company has created a historic position for itself in the technology industry. Its products namely iPad, iPhone and iPod have brought a revolution in the entertainment and media world, cell phone business and music business respectively (Apple Incorporated, 2011) and the company continues to delight its consumers with its innovative solutions that are targeted at the unexpressed needs of the consumer.
Knowledge and Innovation Management at Apple Inc
Apple Inc has transformed itself into one of the most preferred brands across the globe and this has been possible on account of its orientation towards innovative solutions to fulfill the needs of the consumers. Apple Inc has imbibed the principles of innovation across all facets of its value chain and that has been the major contributor to its success. The company has been led on the path of innovation by its founder Steve Jobs, who has provided innovative solutions to its customers by applying the tenets of knowledge management across the value chain.
本报告涉及的批判性分析的知识和创新管理的全球巨头苹果公司苹果公司的做法是众所周知的“i”的技术，其中的“i’代表其眼睛的创新。的基础，公司的历史可以追溯到1976年，从那时起，该公司已经为自己在科技行业创造了一个历史地位。其产品分别为iPad，iPhone和iPod的娱乐和媒体世界，手机业务和音乐业务（苹果注册成立，2011年），公司继续凭借其创新的有针对性的解决方案，在不表达取悦消费者带来了一场革命消费者的需要。
在苹果公司的知识与创新管理
苹果公司已经转变成为在全球范围内最喜欢的品牌之一，这也一直未能考虑其方向对创新的解决方案满足了消费者的需求。苹果公司已经吸取了创新的原则，跨价值链的各个方面，一直是其成功的主要贡献者。该公司已带领其创始人史蒂夫·乔布斯，谁向客户提供创新的解决方案，应用知识管理的原则，在整个价值链上的创新之路。
