In the above two chapters, we have gained a detailed knowledge of the online customer review and its impact on online purchase of cosmetic products through a number of sources. Main objective of this mixed method exploratory research pertains to investigate the impact of online customer reviews on online purchase of cosmetic products.
This chapter gives thorough summary about the design of the planned study related to the online cutomer review and its impact of online shopping of cosmetic products. In this section, we will not only focus on the essentials of the study design, particularly, but we will also consider the approach of research. Bearing in mind methodology for this particular research study, we have taken into consideration the 3 approaches. In this section, we will also discuss tall the 3 approaches, counting qualitative, quantitative, and mixed method approaches.
3.1 Chosen Philosophy
Interpretive Research
For this particular study, interpretive philosophy will be incorporated. The aim of interpretive research is to understand human facts, rather than explain them on the basis of interactions between factors. The researcher can understand the motivations at the basis of the subject because he shares the same kind of subjects studied, and this is the assumption implicit in this view, human nature is always the same for all subjects (Davies 2007, p. 89).
在上面的两章中，我们已经获得了详细的网上顾客在网上购买的化妆品产品通过多个来源及其影响的认识。这种混合方法的探索性研究的主要目的，涉及到调查在网上购买的化妆品产品的网上顾客评价的影响。
本章提供了全面的总结，计划的研究，相关的网上客户。客户遍布审查及其影响网上购物的化妆品产品的设计。在本节中，我们将不仅专注于要领的研究设计，特别是，但我们也将考虑方法的研究。轴承在心灵这个特殊的研究方法，我们考虑3种方法。在本节中，我们将讨论高3种方法，计算定性，定量和混合的方法途径。
3.1选为哲学
诠释性研究
对于这个特殊的研究，阐释理念，将被纳入。解释性研究的目的是了解人类的事实，而不是解释的基础上，各因素之间的相互作用。在这个问题的基础上，研究人员可以理解的动机，因为他分享同一种研究的课题，这是这种观点中隐含的假设，人的本性是相同的所有科目（戴维斯2007年，第89页）。
