The second approach which talks about marketing as a function highlights the multiple tasks of marketing from the development of products and services, the pricing, promotion, distribution, image etc. brand management is an indispensable component of marketing as a discipline. It s indeed a persuasive vocation and in the effort to persuade consumers for consumption it tries to manipulate and bring in the forefront and fabricated and untrue version of the promoted product or service. This essay has thus explained the various elements associated with statistical analyses of a quantitative data such as significance of statistical testing, chi square test, reliability statistics, correlation and dependence, null hypothesis, alternate hypothesis, test statistics and finally rejection region.
The supporters of marketing and its various approaches till date claim it to be means to create needs and wants with the aid of advertising and promotions. However the negative criticism states that it just looks at the managerial perspective and does not have a holistic approach where by the social concerns, the emotional wellbeing of the employees and the consequences of the various marketing initiatives are completely ignored (Saren, Maclaran, Goulding and Elliott, 2007).
The basis theory of marketing which claims in aiding consumers in identification of needs and wants can be challenged by claiming that on the contrary it is a means for creating an imbalance in needs of the consumers and his spending capacity and often puts him in a fix in terms of prioritizing his purchases. This negative approach has given it two metaphors which rightly justify its negative approach. They are, marketing as bewilderment and cultural doping (Alvesson, 1994).
谈到营销功能突出营销发展的产品和服务，定价，促销，分销，图像等品牌管理的多重任务的第二种方法是一个不可缺少的组成部分，市场营销作为一门学科。它s的确是一个有说服力的职业，并在努力说服消费者消费它试图操纵和带来的最前沿，制造和推广产品或服务的不真实的版本。因此，这篇文章已经解释了相关的各种元素与统计分析的定量数据，如统计测试的意义，卡方试验，可靠性统计，相关性和依赖性，零假设，备择假设，检验统计量和最终拒绝域。
市场营销和它的各种方法，直到日期的支持者声称它是手段，创造需求，并希望借助广告和促销活动。然而，负面的批评，它只是着眼于管理的角度来看，并没有一个整体的社会关注，员工的情绪健康和采取各种营销措施的后果是完全忽略（萨恩Maclaran，古尔丁和方法埃利奥特，2007年）。
营销的基础理论声称在帮助消费者识别的需求，并希望可以通过声称，相反，它是一种手段，创造需求的消费者，他的消费能力不平衡，往往使他在修复的挑战优先考虑他的购买。这种消极的做法，给了它两个比喻不着痕迹地证明其消极的做法。他们是，营销困惑和文化的掺杂（Alvesson，1994）。
