The second approach which talks about marketing as a function highlights the multiple tasks of marketing from the development of products and services, the pricing, promotion, distribution, image etc. brand management is an indispensable component of marketing as a discipline. It s indeed a persuasive vocation and in the effort to persuade consumers for consumption it tries to manipulate and bring in the forefront and fabricated and untrue version of the promoted product or service. This essay has thus explained the various elements associated with statistical analyses of a quantitative data such as significance of statistical testing, chi square test, reliability statistics, correlation and dependence, null hypothesis, alternate hypothesis, test statistics and finally rejection region.
The supporters of marketing and its various approaches till date claim it to be means to create needs and wants with the aid of advertising and promotions. However the negative criticism states that it just looks at the managerial perspective and does not have a holistic approach where by the social concerns, the emotional wellbeing of the employees and the consequences of the various marketing initiatives are completely ignored (Saren, Maclaran, Goulding and Elliott, 2007).
The basis theory of marketing which claims in aiding consumers in identification of needs and wants can be challenged by claiming that on the contrary it is a means for creating an imbalance in needs of the consumers and his spending capacity and often puts him in a fix in terms of prioritizing his purchases. This negative approach has given it two metaphors which rightly justify its negative approach. They are, marketing as bewilderment and cultural doping (Alvesson, 1994).