The marketing mix is a way of analyzing the distribution of marketing. The purpose of marketing is to analyze the market. The tool mnemonics are simple as the four Ps (Product, Place, Price, and Promotion) (Kotler, 2006). Some prefer to add consumers in the marketing mix. The analysis must be divided because it is not reasonably possible to make a similar analysis in situations products, places, mode of communication and very different prices. These elements carry with them, indeed, the ultimate meaning of market analysis, that is to say a priori search for the identity of customers. The description of the identity of customers is a consequence (and not a cause) of the analysis. The simplicity of the distribution is an important point to observe for integration of marketing in organizational sciences (management) and particularly of Economics. Indeed, the marketing mix must allow the opportunity for marketing control (the cost for example) (Kohli, 2011). This is possible only if the division results in the use of management indicators for moving the marketing strategy of the business strategy. It must be remembered that the purpose of marketing is to get economies of scale by greater sales and more generally the efficiency that will improve the company performance. The distinction of the marketing strategy and a more global company may finally be considered as a cause of division into four parts of the marketing mix.
市场营销组合是一种营销的分布进行分析。营销的目的是分析市场。该工具的助记符是简单的四个PS（产品，地点，价格，及推广）（科特勒，2006）。有些人喜欢在营销组合中添加消费者。必须划分的分析，因为它不是合理的情况下，产品，场所，通信模式和非常不同的价格，可能使类似的分析。事实上，这些元素与他们进行市场分析的终极意义，那就是为客户的身份说先验搜索。客户身份的描述是分析的结果（而不是一个原因）。简单的分布是组织科学（管理）整合营销，特别是经济的一个重要观察点。事实上，营销组合必须允许营销控制（例如成本）（Kohli先生，2011年）的机会。这是可能的，如果在使用移动的营销策略，业务策略，管理指标的划分结果。必须记住，营销的目的是让经济规模更大的销售和更普遍的效率，这将提高公司业绩。的营销策略的区别和更具全球性的公司可能最终被视为划分为四个部分，市场营销组合的一个原因。
