Dior develops and initiates projects still considered revolutionary in the small closed world of high fashion. It creates a department “fur” and signed licenses with manufacturers of accessories. In 1947, he started to put the finishing touches to her designs, her first perfume “Miss Dior” and created a year later the Society of Perfumes Christian Dior.
Always innovating, in the fifties, it releases the size of women with its line “H”. Any long and slender, she blurs the shapes and swirls of the previous line “Corolle”.
Visionary, Christian Dior left for the United States in 1948 to conquer the U.S. market and opened a boutique on the fashionable 5th Avenue.
In 1957, Christian Dior launched his last line, the line time. A final success for the creator who died October 24, 1957 of a heart attack during a course in Montecatini, Italy. On the death of its founder, the Dior empire alone provides more than half of exports of French couture.
So Yves St. Laurent , came ten years ago in the house as an assistant to Christian Dior, which takes the reins of the Parisian house. On January 30, 1958, who had time to assimilate the codes of the founder is hailed for the launch of his collection “trapeze”. Called by the military service, he will leave his post in 1960 and later build his own eponymous label.
It leaves its place to Marc Bohan, who previously managed the artistic direction of the houses in New York and London. The latter follow the traditions of elegance of the Dior brand. It will extend the range, with lines Baby Dior and Christian Dior Monsieur.