本文主要讲社交媒体与酒店经营，社交媒体是酒店经营者采用的最先进、最快速的营销策略之一，目的是最大限度地接触到最大的消费者，并在更短的时间内最大限度地接触到更多的消费者。随着Facebook、Twitter、YouTube、Trip Advisor、Yelp、谷歌Plus和其他网站的出现，酒店经营者将自己融入这些社交媒体网站已经成为一种常态。本篇英国论文代写推荐文章由英国论文时Essay Times教育网整理，供大家参考阅读。
Social media is one of the most advanced and fastest marketing strategies used by hoteliers to maximise their reach to maximum consumers, and to maximise the number of consumer sit can reach in a shorter time. With the advent of Facebook, Twitter, YouTube, Trip Advisor, Yelp, Google Plus, and other sites, it has become a norm of hoteliers to make itself a part of these social media websites.
It is apparent to understand and state that the hotels have come to realise the importance of using social media websites for marketing their hotel only after it has known that the social media websites is having a larger use base growing exponentially on a daily basis. The need for expanding one’s brand presence and making it known to maximum number of people came with the increase in competition between brands, the desire to differentiate from others and to make the brand more appealing and attractive. These events made the brands such as Holiday Inn, Marriott, and Eton hotel adopt strategies which are more technologically based and involve the heavy use of social media websites to market the brand.
Noone, McGuire and Niemeier (eds.) (2011) have found in their research that social media marketing is first adopted by the revenue management department which needs to manage inventory in a way which maximise sales and profits. The revenue management department will need to explore new techniques of using innovative communication mediums such as social media marketing to reach out to consumers who are building up on their use of social media usage. The hotel companies using social media websites for marketing its various programs, offers, through display of attractive pictures, and having a communication handle online make more sense for a consumer who is already online and using the website for exploring their next holiday.
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