論文代寫-Sports Direct品牌競爭戰略。Sports Direct的一個特別的競爭對手是JD Sports，它試圖持續發展品牌知名度，並利用Sports Direct面臨的醜聞。該競爭對手擁有強大的數字營銷戰略團隊，能夠快速響應市場變化，動態分配庫存。從JD Sports網站可以看出，電子商務與eBay的整合、營銷、訂單管理、商品推廣、促銷等方面有著很強的聯系(Field, 2016)。安全策略相當透明，數字營銷的點擊率更高。接下來論文范文論文代寫-Sports Direct品牌競爭戰略分享給留學生閱讀。
One particular competitor of Sports Direct that has tried to consistently develop the brand awareness and take advantage of the scandal faced by Sports Direct is JD Sports. This competitor has a very strong digital marketing strategic team that can quickly respond to the market changes and allocate stocks in dynamic manner. From the website of JD Sports, it is observed that the e-commerce is strongly connected with other aspects such as integration to eBay, marketing, order management, merchandising and promotions (Field, 2016). The security policies are rather transparent that the digital marketing achieves a higher hit rate.
Reason for success
There are 3 important reasons that contributed to success of JD Sports that were missed in Sports Direct. These are as follows:
- The website of JD Sports is customer friendly and directs the customers to the right target at an ease. It is thoroughly optimized and the content and design are entirely structured to engage the end users (JD Sports, 2017).
- There is a better integration between PR, SEO, content, search engine marketing and advertisements that kept the customers totally aware of the happenings of JD Sports.
- The digital marketing strategy is well defined and targeted to invite the users to purchase and exhibit customer loyalty (Tucker, 2014). There is a high conversion rate with respect to digital marketing strategy of JD Sports.
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