The initial cost which can be accepted as donation in case of ‘WWF’ can be anything. The people can make a donation ranging from 1 dollar to any large amount (Luke, 1997). But if the person wants to adopt any animal in WWF Campaign, he will have to buy the adoption pack. Under this, he will have to pay a monthly sum ranging from 15 Australian dollars to any large amount. Therefore, if the person wants to adopt any animal he/ she will have to pay a monthly amount.
In case of RSPCA, the pet insurance can be bought by the people. The price for the same will depend on how old is the dog and what will be the breed of the dog. The company also offers the choice to give different donations which can be used for different purposes. The minimum amount which has to be paid under the same is around 25 Australian dollars.
World Wildlife Fund is a global organization which works for the protection of wildlife all over the world. The primary aim of this organization is to ensure that the wildlife should be protected. They ensure that the endangered species should be protected from all kinds of risks. WWF Australia works for the conservation of wildlife and the endangered species in Australia. RSPCA also works in Australia for providing homes to the animals in Australia.
Promotion is one of the most important entities for the growth of any business. It is important that each and everything should be promoted in a proper manner. The promotion of WWF campaign in Australia is done through the website. On the website, the people can login and check the different ways in which they can contribute. The website tries to attract the people with appealing posters which are displayed in the website along with an eye-catching heading. It asks the people to adopt different animals or make general donations. They try to promote their cause by showing the different initiatives which have been taken by them. To promote the cause further, they also try to show the different testimonials of the people. For the purpose of promotion, WWF has spent huge money for the promotion. The amount which is spent on its website is around $8000. Other than this, around $50000 is spent on the target markets by WWF. The other ways of promotion include the publication stories, campaigns and activities on the social media websites. This was done by them by management of the corporate social accounts, establishment of the proper strategies for social media in order to focus on the target audience. The Australian content can be published on the International Facebook page of WWF, but the target audience for the same will be Australia itself.
RSPCA is another organization which has used the website for the purpose of promotion. They have listed different donation amounts to support different causes on their website. They also motivate the people to support their cause. This is done with the help of promotion of adoption strategies in which the people can adopt the animals such as dog, cat, etc and can provide shelter to them. Their promotional strategy is therefore limited to pets and small animals. They have not provided any testimony on their website. The mechanisms for promotions used by RSPCA include public campaigns. These campaigns are given the highest priority. As in these campaigns, the company can get the support of a large number of people and high levels of inputs are required in the campaigns such as research, reports, press releases and other leaflets. Another promotional campaign used by the company includes the educational campaigns. They have a specific target audience in the educational campaigns which are held to promote the message for adoption of animals and to stop the people from showing cruelty to the pet animals. Another promotional mechanism used by the company includes the developmental campaigns which include the proper research and evaluation in order to achieve the required work-objectives for attracting more and more people.
If the promotional strategies used by WWF Australia and RSPCA are compared, it can be found that the strategies implemented by RSPCA is much more effective.