The campaigns run by the hotel companies must have effective USP themes for offering services of the hotel that at times transforms into slogans for the hotel. The theme of the campaign started by the hotel must clearly reflect the advantages the customers will be having against the buying of services of the hotel that can be well supported through the highlighted features and services of the hotel company. Hotel Holiday Inn started its sustaining broadcasting advertising campaign. With this campaign the aim of the hotel was to hilarious look on the life on road for the business travellers of today. The significant amenities and services offered by the hotel’s brand are highlighted by various commercials from Fallon Minneapolis.
The preferred amenities of the business travellers included priority club rewards and easy access towards the high speed internet. This was done with the help of three American co-workers working at different levels with differing experiences. The three guys were named as Ted, Marcus and Zack and these guys were referred to as “The Business Guy”. The advertisements demonstrated the everyday interactions of the three American co-workers during the business travel circumstances. It was shown in one of the advertisements that two older guys among the three i.e. Ted and Marcus are sitting in the hot tub whereas Zack due to lack of priority club rewards points cannot make the use of such exemplary services provided by the hotel. The various other services used by Ted and Marcus are unicycle and gold golf clubs.
The traditional online hotel room tour was dumped by the new and advanced website of Hotel Holiday Inn. The new website helped the visitors of the website to explore the services of the hotel through the experiences of Zack because he produced a version of celebrity home tour on his own. With this version the various facilities and services provided by the hotel Holiday Inn to the visitors were clearly signified by him. The services shown in the advertisement portrayed that the services were created just for Zack that enhanced his self-importance.