中国拥有发达城市和遍布全国的城市环境。这个岛国有一个现代发达的社会，它主要停留在以城市为标志的地区。这为TFE酒店品牌提供了额外的好处，因为它们可以满足国内和入境外国游客的需求。这个国家的主要城市是奥克兰、汉密尔顿、克赖斯特彻奇等。这些城市拥有最好的世界级设施，这些设施可能反映在以城市地区为中心的基础设施需求的工作和经济活动的全面管理(Christiansen, Yildiz & Yildiz, 2014)。
这个国家有一定的人口素质，这对于明确发展酒店品牌的商业机会来说是正确的。首先，它以英语为主导语言，在这片土地上说英语的人有适当的移民人口以及迎合来自非英语国家的人的需要。第二，国家拥有运转良好、发展完善的教育体系，使国家拥有受过良好教育和训练的人力资源人才。这对于提高国家的商业地位来说是一个额外的好处。它也使国家作为一个主要的地方，有国际风格的生活在当地人具有国际品味和展望(Christiansen, Yildiz & Yildiz, 2014)。
TFE Hotels is a leading brand which is working under the joint venture of Far East Hospitality and Toga Group. It counts among the largest chains of hotels in Australia. As such it is having a strong brand image for being a market leader within the affordable luxury segment. With its focus on proper management of the customer-centric services, the company has been able to clearly develop a strong image for itself. It is looking to develop business within New Zealand for the purpose of materialization of new business opportunities. (“TFE Hotels – About TFE Hotels”, 2016)
New Zealand is an attractive business and tourism destination with a responsive business climate which allows the development of growth and opportunities. With a well-developed network of infrastructure and other basic industries, the country is properly ready to embark upon detailed and clear management of the business and similar opportunities which are likely to emerge within the working of the organization. The country has a proper developed legal and regulatory system and so it becomes an attractive destination for business opportunities. (The Ernst & Young Hotel Survey: The New Zealand hotel industry, 1993)
The country has access to well-developed cities and urban settings that are spread all across the nation. The island nation has a modern well-developed society which stays predominantly in areas that are marked as urban settings. This provides additional benefit for the TFE hotel brands as they can cater to the needs of the domestic and in-bound foreign travellers. The major cities of the nation are Auckland, Hamilton, Christchurch, etc. These cities have best of world-class facilities which are likely to be seen reflected within the working of the infrastructural needs and overall management of the economic activities that are centred around the urban areas (Christiansen, Yildiz & Yildiz, 2014).
The country has certain demographic qualities which are right for the purpose of clearly developing the business opportunities for hotel brands. Firstly, it has English as the dominant language which is spoken in the land with proper access to immigrated population as well to cater to the needs of people from non-English speaking nations. Secondly, the nation has a well-functioning and developed education system which has allowed the country to have high rate of educated and well-trained human resource talent. This becomes an additional benefit to improve the business standing of the country. It also allows the nation pitch along as a major place to have international style living among local people who have international tastes and outlook (Christiansen, Yildiz & Yildiz, 2014).