Under David Thodey, who was the leader in Telstra during 2010, Telstra focuses on the transformation agenda to make more sales and service. Telstra strengthen the customer service as an agenda under this transformation. In early, 2010 Telstra announced that they will use 1b AUD as fighting fund in order to win the market share in their key product categories. The effort to use the money to achieve better sales resulted in strong sales momentum in the month of February in 2011. Telstra made huge profit in the period and the cost they spent made huge amount of benefits. Customer service recovery was also a part of the new agenda of Telstra. Telstra announced that customer service needs to be very fundamental. During the financial year 2011, it was noticed that the complaints dropped by 3% during the period which helped Telstra to make a profit of around 10million AUD. On November 2008, Telstra submitted a non-complying proposal issued by Federal government of Australia for building a National Broadband Network but they were removed from the process as they did not follow the tender guidelines (John, 2011). On June, 2010, Telstra came to an agreement that they can participate in the National Broadband Network for A$11b but they need to de-commission the cooper and the HFC Broadband and they need to transfer all of their existing customers to the new NBN when it is completed. It made a loss of Telstra for around A$3b but they got a huge market through it and they can make more profit than their loss through the new customer base.
根据大卫钍迪在2010年，谁是领导者在Telstra，Telstra的转型议程上的重点，使更多的销售和服务。 Telstra公司加强客户服务，在这个转型的议程。早在2010年Telstra宣布，他们将使用1B AUD战斗以赢得市场份额，其主要产品类别的基金。努力用这笔钱取得更好的销售造成了强劲的销售势头在2011年2月份。 Telstra公司在此期间取得了巨大的利润和成本，他们花了大量的好处。回收率为客户服务的Telstra的新议程的一部分。 Telstra宣布，客户服务需求是非常基本的。在2011年财政年度中，有人注意到，投诉期间帮助Telstra公司赚取利润约1000万澳元下降了3％。 2008年11月，Telstra公司提交了不符合要求的由澳大利亚联邦政府建立一个全国宽带网络发出的建议，但他们被拆除的过程中，因为他们没有按照招标指引（约2011年）。在2010年6月，澳洲电讯来到了一项协议，他们可以参与国家宽带网络为A $11B委员会Cooper和HFC宽带，但他们需要，他们需要所有现有的客户转移到新的NBN当它完成。这让周围的30亿美元亏损的Telstra，但他们得到了一个巨大的市场，通过它，他们可以赚取更多的利润比他们的损失通过新的客户群。
