爱尔兰卡文论文代写:网购新趋势
有严重的文化和社会价值观的影响顾客的购买决定和行为,这可以通过许多例子被评估。2008年,当英国的经济处于危机人们可支配收入较低,他们想买廉价的产品。这方面发展趋势为社会和人们开始购买牛奶和其他产品被别人收购的社会。这个例子可以在健身方面,有机食品的概念来使用这些商品成为一种趋势。人们开始使用这些产品是健康和良好的生活。网上购物在过去被观察到的一种新趋势,人们想商店身体,这样他们就可以参加社交活动,结识新朋友。这种趋势改变了人们相互联系的通过使用互联网(Majumdar,2010)。网上购物有其流行的趋势,成为社会的趋势。今天英国的大多数人都很熟悉网上购物和寻找的品牌提供网上购物。他们网上购物的一部分他们的个性,他们相信公司是满足他们的需求给他们这个机会。
爱尔兰卡文论文代写:网购新趋势
随着这种文化和社会价值观的力量可以观察到这些价值观是帮助个人在购买或不购买。这也决定了什么样的产品会成功的在一个特定的市场。例子:当麦当劳第一次在印度他们没有计算能力的文化准则和价值观的国家,这给他们第一次失败。他们介绍了肉汉堡和印度人主要都是素食者。他们相信这个品牌正试图伤害了他们的感情通过提供这种类型的食物和他们禁止公司。这对公司是一个很大的教训,他们从这个错误下次和提供素食。他们了解到社会和文化压力的力量是强大而购买。当价值观像辛勤工作,伟大的质量和物质方面提供的公司然后公司代表这些值会受欢迎,因为这些值在每个社会都喜欢。社会价值观在发展中也发挥着平等的作用,改变顾客的购买行为。当一个制造商想把产品卖给一个夫妇,他们将确保他们添加组件,如舒适浪漫和有竞争力的产品然后客户肯定会对这种产品。
爱尔兰卡文论文代写:网购新趋势
There are serious impacts of cultural and social values on the buying decisions and behaviours of the customers and this can be evaluated by many examples. In 2008 when the economy of UK was at a crunch people had low disposable income and they wanted to buy products that were cheap. This aspect developed as a trend for the society and people started purchasing milk and other products that were bought by other people in the society. This example could be taken in the aspect of fitness when the idea of organic food came and it became a trend to use these goods. People started to use such products that were healthy and good for life. Online grocery shopping in the past was observed as a new trend and people wanted to shop physically so they can socialize and meet new people. This trend changed and people connected with each other by using internet (Majumdar, 2010). The trend of online grocery shopping had its popularity and became trend of the society. Today most of the people of UK are familiar with online grocery shopping and look out for the brands that are providing online grocery shopping. They have made online grocery shopping a part of their personality and they believe that companies who are giving them this opportunity are meeting their needs.
爱尔兰卡文论文代写:网购新趋势
Along with this the power of cultural and social values can be observed by the fact that these values are helping the individual in making a purchase or not making a purchase. This also determines that what products will be successful in a particular market or not. Example: when Mc Donald’s first came in India they did not calculated the power of cultural norms and values in the country and this gave them their first failure. They introduced meat burgers and people in India mostly are vegetarians. They believed that this brand is trying to hurt their feelings by offering them this type of food and they banned the company. This was a big lesson for the company as they learned from this mistake and offered vegetarian food for the next time. They learned that the power of societal and cultural pressures is strong while making the purchases. When values like hard work, great quality and materialistic aspects are offered by the company then the company who is representing these values will be popular because these values are liked in every society. Societal values are also playing an equal role in developing and changing the buying behaviours of the customers. When a manufacturer wants to sell the products to a couple they will make sure that they add components like comfort, romance and competitive product then customers will surely respond to this kind of product.
