十月 29, 2017

论文代写:珠宝行业

论文代写:珠宝行业

它可以很简单地感知到一个以前被忽视的市场机会(洞穴等,1980年;波特,2008)。像沃尔沃和阿特拉斯·科普柯这样的公司确实是为了在国际和国内市场上取得成功。麦肯锡的一份关于国际珠宝市场和创新的报告称珠宝市场是一个成熟的市场。对珠宝的需求是稳定的,因此,企业将拥有的竞争优势的形式将基于它们的自适应业务系统。只有那些能够适应环境的公司才能更好地发展壮大(Calori et al .,2001;霍尔顿& Glisby,2010)。就珠宝的可购性而言,可以肯定的是,了解可购性的公司将会成功。这些公司了解他们的消费群体,并根据国家的要求对他们进行定位。

论文代写:珠宝行业

此外,正如报告所称的那样,创新的珠宝企业将会更加成功。例如,报告显示,珠宝企业能够模仿快时尚公司的工作。与珠宝行业相比,快时尚公司可以被视为一个独立的行业。他们在快速移动时尚零售的概念上茁壮成长。时尚概念被迅速从坡道走向店内零售。这些快速的时尚潮流确保了人们能在短时间内就能买到这些设计。然而,并不是所有的珠宝制造商都遵循这一趋势。正如Dauriz et al .(2014)所说,“创新的珠宝玩家将效仿快速时尚的服装公司:他们将迅速对趋势做出反应,并减少他们的产品开发周期。”这样做需要与合作伙伴进行更紧密的合作,从供应商到设计师,再到物流供应商的价值链。26)。

论文代写:珠宝行业

It could be as simple as perceiving a market opportunity that was previously ignored (Caves et al., 1980; Porter, 2008). Some corporations like Volvo and Atlas Copco have indeed pursued this in order to see success in both international and domestic markets. A McKinsey report on international jewellery market and innovativeness claims that the jewellery market is a matured market. The demand for jewellery is stable and hence the form of competitive advantage that businesses will have will be based on their adaptive business systems. Only those companies that can be adaptive will be able to thrive better (Calori et al., 2001; Holden & Glisby, 2010). In terms of affordability of jewellery, it could be said that companies that understand affordability would be successful. These are the companies that understand their consumer segments and target them according to the national demands.

论文代写:珠宝行业
Furthermore, as the report claims, innovative jewellery businesses will be more successful. For example, the report presents that jewellery businesses were able to emulate the working of fast fashion companies. Fast fashion companies can be considered as a separate industry when compared to the jewellery industry. They thrive on the concept of fast moving fashion retail. The fashion concepts are pushed quickly from ramp walk to in-store retail. These fast fashion trends ensure that people are able to buy the designs within a short period of time after they are introduced in a fashion ramp walk. However, not all jewellery manufacturers follow this trend. As Dauriz et al., (2014) claims, “Innovative jewellery players will emulate fast-fashion apparel companies: they will react to trends quickly and reduce their product-development cycle times. Doing so will require closer collaboration with partners, which along with the value chain from suppliers to designers to logistics providers” (Dauriz et al., 2014, para. 26).

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