12月 7, 2017

论文代写:营销案例分析

论文代写:营销案例分析

从案例分析中可以看出,该案件的关键问题是由于公司内部和外部环境中的几个关键问题而发生的。该公司需要确保其与国内业务运营的业务业务保持一致,但该公司未能做到这一点(Bartlett和Myers,2017年)。在每个地方,在营销上的花费更多,但在澳大利亚,则要少得多。在澳大利亚,自行车行业是一个主要的行业,许多公司在动态环境中都是竞争对手。在这样的动荡中,玉山需要评估其在这些国家建立之前的选择。澳大利亚子公司的决定需要改变。在澳大利亚市场扩张的国际战略没有取得成果,这部分是由于该公司在国内从事低广告业务。此外,管理人员需要得到更多的控制,是他们各自的业务分支。这将使管理者能够正确地了解他们所处的艰难环境(Bartlett和Myers,2017年)。产品战略建议需要考虑,因为电动自行车部分由于初期阶段的增长,不会给公司带来利润。

论文代写:营销案例分析
该公司在澳大利亚的最终结果首先需要增加营销和广告预算。该公司需要制定一个彻底的广告计划,与股东的沟通应该得到强调(Bartlett和Myers,2017年)。玉山在世界各地运营时,应该与团队进行适当的沟通。对于每个国家,招聘的经理应该是这样的,他们了解操作的国际环境。这对整个公司都是有利的。澳大利亚的中程段应该成为目标,因为它有很大的增长空间。这一领域的增长将有助于为玉山问题提供一个主要解决方案(Bartlett和Myers,2017年)。此外,在公司考虑扩张的其他国家,在进行任何投资之前,该公司不应该大举扩张,而是深入研究市场。这将使公司有足够的时间拥有在市场上取得成功所需的适当的资源和控制。该公司不应该尝试升级产品的重点,或者在没有足够资源的情况下,在没有足够的资源建立品牌或提供失败风险的情况下,与专业的自行车进行合作。

论文代写:营销案例分析

From the case study analysis, it is evident that the key problem in the case has occurred due to several key issues in the internal and external environment of the firm. The company needs to ensure that it aligns its host business operations with home nation business operations but the company has failed to do so (Bartlett and Myers, 2017). In each location, the spending on marketing is more but in Australia, it is considerably less. In Australia, the bicycle business is a major industry with many company’s operating in the dynamic environment as competitors. In such turmoil, Yushan needs to assess its options prior to its establishment in these foreign nations. The decision in the Australian subsidiary needs to be changed. The international strategy of expansion in the Australian market has not been fruitful and this partly is because the company has engaged in low advertising in the nation. Furthermore, the managers need to be given more control is their respective subsidiary of operations. This would allow the managers to be properly acquainted with the tough environment they are operating in (Bartlett and Myers, 2017). The product strategy proposal needs to be taken into consideration because the e-bikes segment will not deliver profits to the company due to the growth in nascent stages.

论文代写:营销案例分析

The final outcome for the company in Australia at first needs to be increase in budget for marketing and advertising. The company needs to create a thorough advertising plan in which communication with the stakeholders should be highlighted (Bartlett and Myers, 2017). Yushan should work on appropriate communication with its teams as they operate across the world. For each nation, managers recruited should be such that they understand the operating international environment. This would prove beneficial for the company on the whole. The mid-range segment in Australia should be targeted as it has much scope for growth. The growth in this segment would help in offering a major solution to the issues of Yushan (Bartlett and Myers, 2017). Furthermore, in other nations where the company considers expanding, the company should not expand aggressively rather research the market thoroughly before making any investments. This would allow sufficient time to the company to have appropriate resources and controls needed to succeed in the market and develop. The company should not attempt to upgrade the focus of products or engage in retailers with specialty bicycle without having enough resources for establishing the brand or providing failure risked by stronger support.

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