The following is a discussion of how changing household trends affect marketing techniques. The best marketing strategies use a concept known as segmentation. These are marketing techniques that address individual classes and categories of consumers. Consumers are divided in to separate categories based on their needs and wants. For instance a family with children would fit in to one category or household stage in the household life cycle. A young single individual would occupy a different category in the household life cycle. These two categories of individuals would have different wants and needs. The automobile needs and desires of a young single individual would not be fulfilled with a family sized car. The needs of a family would not be meet by a fancy sports car. This shows that different marketing techniques need to be employed to meet the distinct needs of each class of consumer. We are met with the same case when we discuss single sized food packaging. The needs of the family are such that single sized food packaging is both expensive and less than their required amount of food. The single sized food packaging appeals to young single individuals. Thus, this shows that household stage affects the marketing strategy used.