The following is a discussion of how changing household trends affect marketing techniques. The best marketing strategies use a concept known as segmentation. These are marketing techniques that address individual classes and categories of consumers. Consumers are divided in to separate categories based on their needs and wants. For instance a family with children would fit in to one category or household stage in the household life cycle. A young single individual would occupy a different category in the household life cycle. These two categories of individuals would have different wants and needs. The automobile needs and desires of a young single individual would not be fulfilled with a family sized car. The needs of a family would not be meet by a fancy sports car. This shows that different marketing techniques need to be employed to meet the distinct needs of each class of consumer. We are met with the same case when we discuss single sized food packaging. The needs of the family are such that single sized food packaging is both expensive and less than their required amount of food. The single sized food packaging appeals to young single individuals. Thus, this shows that household stage affects the marketing strategy used.
以下是讨论如何改变家庭的趋势影响着营销技术。最好的营销策略使用的一个概念，称为分段。这是营销技巧，解决个人类和类别的消费者。分为不同的类别根据自己的需要，并希望消费者。例如，一个有孩子的家庭，符合一类或家庭在家庭生命周期阶段。一位年轻的单人将占据不同的类别，在家庭中的生命周期。这两个类别的个人会有不同的需要和需求。一个年轻的单个人的汽车的需求和愿望不会实现与家庭型车。一个家庭的需求不能满足的豪华跑车。这表明，需要采用不同的营销技术，以满足每一类消费者的不同需要。我们遇到相同的情况下，当我们讨论单一尺寸的食品包装。家庭的需要使得单一尺寸的食品包装是既昂贵又低于其所需的食物量。单一尺寸的食品包装吸引年轻的单身人士。因此，此阶段影响，家庭使用的营销策略。
