六月 28, 2019

论文代写:营销策略

论文代写:营销策略

本研究旨在分析美国最大的消费电子产品零售商百思买公司(BBY)的营销策略。本研究探讨了影响企业营销策略的所有内部和外部因素,这些因素使企业能够在行业中占据一席之地。在分析的基础上,提出了促进BBY发展的几点建议。而保持领先地位的原因在于其营销策略是恰当的,因为它没有从政治方面为策略付出太多的努力。由于没有太多的政治方面,但业务必须在增长之前关注其他方面。毕比的战略需要制定出强制性的企业社会责任方法,以参与社会的改善。

介绍

研究选择的机构是百思买公司,这是一家上市有限公司,其股票已在纽交所上市。它是一家美国的电子产品销售商,拥有美国20%的技术产品零售份额。它在美国的24个地方都有分店,在英国、墨西哥和土耳其也有分店。有1900多个BBY。

产业结构与全球市场

BBY成立于1966年,直到1986年才被称为“音乐之声”。这是一个大的格式业务,已经建立了1900家左右的商店。该业务为极客战队品牌提供技术支持。2012年,BBY面临着很多挑战。为了维持企业的财务状况,它不得不做战略规划——“更新蓝色”。这让BBY与卖家建立了更好的关系,翻修了门店,提高了类似门店的销售额,减少了不必要的开支,并推动了百思买在线业务的增长。

竞争对手

作为美国电子产品销售的领头羊,BBY与沃尔玛、亚马逊、苹果等几家大品牌展开竞争。虽然亚马逊经营多种商品的细分市场,但BBY只是消费电子产品领域的一个参与者。该公司还面临来自自身供应商的竞争,因为许多供应商现在都是从自己的品牌店开始的,并不一定需要比这样的其他企业来销售。例如,索尼和苹果都有索尼和苹果的专卖店,这些专卖店不会提供很多的销售给BBY,未来将成为BBY的竞争对手。

论文代写:营销策略

The study has been carried out for analyzing the marketing strategy of Best Buy Inc. (BBY) which is the ruling retailer of USA in terms of consumer electronic goods. This study looks into all the internal and external aspects that have an effect on the business’ marketing strategies and which allow it to hold its position in the industry. After the analysis, a few recommendations will be given which would be useful for the growth of BBY. And the maintenance of the top position is that its marketing strategy is apt, as it does not put lot of efforts for strategy in view of political aspects. As there aren’t lots of political aspects, yet the business must keep focus on other aspects before growth. The strategy for BBY needs to work out compelling corporate social responsibility methodologies to participate in the societal improvement.

INTRODUCTION

The chosen organization for the study is Best Buy Co., Inc. which is a public limited firm whose stocks have been listed in the NYSE. It is a seller of electronic goods in US which holds around 20% of US retail of the technical goods. It has its outlets in USA’s 24 places along with other more outlets situated in UK, Mexico as well as Turkey. There are more than 1900 of BBY.

INDUSTRY STRUCTURE AND GLOBAL MARKETS

BBY is a business which was started in the year 1966 and was known as “Sound of Music” until the year 1986. It’s a big format business which has set up 1900 stores approximately. This business provides the technological assistance in Geek Squad brand. There had been lots of challenges faced by BBY in 2012. To maintain the financial situation of business, it had to do strategic planning- “Renew Blue”. This allowed BBY to make better relations with the sellers, refurbishing outlets, raising the sales for similar outlets, removal of unwanted expenses and bringing the online business for Best Buy to a rise.

Competitors

Being at the Top position in US sales for electronic goods, BBY competes with a few of the big names like Walmart, Amazon, Apple stores, etc. Although Amazon deals in a variety of goods’ segments, yet BBY is just a player of consumer electronics. It also faces competition from its own suppliers as well, since lots of suppliers are now starting with their branded outlets themselves and would not necessarily need other businesses like BBY to sell. For example, Sony and Apple have exclusive Sony and Apple stores which would not provide many of the sales to BBY, going forward and will turn out to be competitors of BBY.

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