11月 9, 2017

论文代写:销售

论文代写:销售

Lululemon目前采用的业务层次战略是针对客户的健康和健康问题,并在战略上开发产品,重点是差异化。该公司通过一种社区思维方式,在倡导可持续、环保、健康生活的客户中树立了品牌形象。现有的业务水平战略已经有效地建立了品牌与利益相关者(如客户和员工)之间的牢固关系。在销售过程中,员工提供了增强的客户服务,他们的工作效率很高。这导致了更高的客户满意度,从而创造了一个忠诚的客户基础(Hitt,Ireland和Hoskisson,2012)。

论文代写:销售

独特的、差异化的瑜伽服饰特色,为公司在竞争对手公司的竞争优势提供了优势。然而,将业务水平战略集中于一个小众客户基础和单个产品部分可能会对企业(Hitt,Ireland和Hoskisson,2012)构成风险。尽管竞争对手公司并没有积极进入瑜伽行业,但这些公司正在制定战略,专注于男性和女性的客户群体,而不是只关注女性目标客户的Lululemon。关注与健康和健身相关的特定客户群体,也会使公司获得更大的客户群,这可能会导致产品需求减少和产品销售加班的风险。

论文代写:销售

The current business level strategy adopted by Lululemon is to target customer the health and fitness concerned customers and strategically developing products with focussed differentiation. The Company has created a brand image among the customers who advocate sustainable, environment friendly and healthy living by adopting a community minded approach. The existing business level strategy has effectively created a strong relationship between the brand and the stakeholders such as the customers and employees. The process of selling is accompanied with enhanced customer services provided by its employees who are highly motivated to perform with efficiency. This has resulted in higher customer satisfaction leading to the creation of a loyal customer base (Hitt, Ireland and Hoskisson, 2012).

论文代写:销售
The unique and differentiated yoga apparel features has led to competitive advantage for the Company over its rival firms. Nevertheless, the concentration of the business level strategy to a niche customer base and a single product segment can pose a risk for the business enterprise (Hitt, Ireland and Hoskisson, 2012). Even though the rival firms have not actively entered the yoga industry, the companies are developing strategies to enter the same by focusing on customer segment of males and females, unlike Lululemon which only focuses on the female target customers. The focus on a particular segment of customer related to health and fitness also deters the Company to gain a larger customer base which might cause the risks of lower demand and sales of the product overtime.

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