The number 4 is observed as unlucky number and is related to 4 death. Similarly the number 7 has negative connotations,
• Gold, yellow and red is considered as lucky colors and white color is avoided because it denotes with mourning and death,
• For opening ceremonies the name plaques are avoided and they are related to tombs and death,
• The Great Wall image of China is denoted as a symbolic of reliability and stability,
• The propitious use of animals is wondered such as tortoise, dragon, fish, crane, phoenix and unicorn all are famous, and
• Abstain from using black borders around people’s photos or names and it is also regarded as the bad sign such as death.
In order to resolve the distinct factors from more generally capable truths some of the strategies to improve the cultural phenomena which impact all aspects of doing business in China.
Face- Making other people to look better:
According to Tan (2004) Face is a pervasive concept both in Chinese personal and family life and in business settings. Giving face means showing that you care for another person by responding in a constructive and appropriate way and by listening intently, by putting the other party in a better light in front of other people and by offering help when asked for a favor especially influential persons and other superiors. Giving face is varied from just “helping out” or “being a nice guy” the aspect of face emphasizes the social context the fact that the other party is made to look better in front of others. The opposite of giving face causing someone to lose face through describing referring to mistakes, lack of respect or a refusal to come forth with or criticizing in public at least moral support is frowned upon.
4号是不吉利的数字，观察有关，4人死亡。同样，7号有负面的含义，
•黄金，黄色和红色被视为幸运颜色，白三色是可以避免的，因为它表示哀悼和死亡，
•对于开幕式的名称斑块避免它们与墓葬和死亡的，
•长城的中国形象表示作为一个象征性的可靠性和稳定性，
•吉祥动物是不知道，如龟，龙，鱼，白鹤，凤凰和麒麟都是有名，
•放弃使用人的照片或名字周围的黑色边框，它也被视为不好的征兆，如死亡。
为了解决不同因素从更普遍能够真理的一些策略，以提高在中国开展业务的各个方面产生影响的文化现象。
脸部其他人更好看：
据谭（2004）面对的是一个普遍的概念，无论是在中国的个人和家庭生活，在商业环境中。给面子，就是表明你关心另一个人通过建设性的和适当的方式回应，并通过倾听，把另一方在其他人面前提供帮助时，要求尤其是有影响力的人的青睐，在光线较好其他上级。给面子是多种多样的，从“帮助”或“一个好人”面子方面强调的社会背景的事实，另一方当事人作出更好看在别人面前。与此相反的给面子，导致他人丢面子通过描述失误，缺乏尊重或拒绝出来或道义上的支持，至少在公共场合批评皱起了眉头。
