论文代写：品牌形象
在当前全球化的世界里，全球企业之间存在着激烈的竞争。保持一个正直和可靠的形象是一个公司在现代发展中不可或缺的组成部分(罗勒&韦伯，2006)。品牌的内在信任促使人们做出选择，购买市场上众多品牌的品牌。现代企业正在寻找建立一个积极的、利基消费者基础的企业形象的方法。这是由公司的CSR努力实现的。有积极的品牌形象建设(McNabb、王& Pētersons,2010)。现代企业只有保持诚信形象，并有良好的道德实践，才能与人民建立积极的消费者关系。
论文代写：品牌形象
如果出现丑闻或关于品牌质量的问题，公司的运营程序可能会完全被拖垮。然后，该公司需要缓和消费者的需求，并发展更强大的CSR努力。有文献表明，现代企业即使在一桩丑闻之后，也会有更好的道德规范。尽管这是一项艰巨的任务，但这些公司能够通过更好的企业社会责任战略，在丑闻中脱颖而出，并在市场上站稳脚跟。这种分析的目的是了解这些过程的细微差别，并对公司赖以生存的重要变量进行全面的分析。一些公司能够发展其品牌形象的方式在以下几部分中得到了探讨。
论文代写：品牌形象
In the current globalized world there are intense competition from the global companies. Maintaining a persona of integrity and reliability is integral for a company to thrive in the modern times (Basil & Weber, 2006). The innate trust in the brand leads the people to make choices to buy the brand of the numerous brands that are available in the markets. The companies in the modern times are looking for ways to build a corporate identity that is positive and a niche consumer base. This is made possible by the CSR efforts of the company. There is the building of a brand image that is positive (McNabb, King, & Pētersons, 2010). The companies in the modern times sustain only by maintaining a credible image of integrity and having a strong ethical practice in place to build positive consumer rapport with the people.
论文代写：品牌形象
In case of a scandal or issues about quality of the brand, there can be a complete haul of the operational procedures of the company. The company then needs to assuage the needs of the consumers and develop stronger CSR efforts. There are literature suggesting that the companies in the modern times can emerge even after a tainted scandal by having a better ethical practice in place. Even though it is an arduous task, the companies have been able to rise above the scandal and sustain in the markets by having a better CSR strategy. The purpose of this analysis is to understand the nuances of these processes and develop a holistic view as to the important variables that are needed for the sustenance of the company. The ways in which some companies have been able to develop their brand image have been probed in the following sections.
