4月 13, 2018

论文代写:麦当劳品牌形象

论文代写:麦当劳品牌形象

全球市场 – 最近的全球化促使许多公司在国家和政治障碍之外扩大影响力。运输成本的变化,政府政策以及扩张和利润的需求为全球化提供了动力。麦当劳在玻利维亚市场的商店扩张可以作为公司全球发展的一个例子(Burrow and Bosiljevac,2012)。但是,许多公司采用“思考本地,行事全球”的口号。只有在不了解文化和人们选择的多样性的情况下在全球范围内工作,才会导致增长和利润下降。在建立公司之前,公司应该事先了解潜在客户的经济和社会状况。麦当劳在玻利维亚市场的失败直接关系到经济形势的知识需求。公司的扩张与其产品的成本价格成正比(Dalgic,2011)。在大多数人口生活在贫困线下的发展中国家和欠发达国家,这种情况变得更加重要。

论文代写:麦当劳品牌形象
在公司接触全球扩张的同时,公司应该了解并确定应该投资的市场类型。麦当劳应该以消费者市场为目标,确定一个特定的人口群体,并在这个群体中建立和发展。目前,由于消费者拥有很多选择,所以重点关注消费者市场(Dalgic,2011)。随着品牌建设,在进入消费者市场时应考虑成本计算。通常,维护不同的部门和生产单位时,运营成本变高。有形产品有助于在没有哪家公司可能失败的情况下提高适当规划的价值。一个消费者市场竞争激烈,因为太多的玩家竞争有限的消费者。麦当劳的品牌形象受到了玻利维亚人民经济状况的不利影响。这导致了该国企业的流失和撤离(Du Plessis,Strydom和Jooste,2012)。正确定位可以在其能力范围内购买产品的客户是非常必要的。可以得出结论,不考虑消费市场的市场方法导致损失,然后关闭运营。

论文代写:麦当劳品牌形象

Global markets –Recent globalization has urged many companies to expand their presence beyond the national and political barrier. Change in the transportation costs, governments policies and the need for expansion and profit has provided impetus to globalization. The McDonalds expansion of stores in the Bolivian market can be taken as an example of the global development of a firm (Burrow and Bosiljevac, 2012). However, many firms act on the motto “think local, act global”. Only working globally without knowing the diversity in culture and choices of the people leads to reduced growth and profit. A company should have prior knowledge about the economic and social conditions of the potential customers before establishing the company. The failure of McDonalds in Bolivian market has direct implications on the needs of knowledge of the economic situation. The expansion of the firm is directly proportional to the cost price of its products (Dalgic, 2011). This case becomes more important in developing and under-developed countries, where the majority of the population lives under the poverty line.

论文代写:麦当劳品牌形象
While exposing itself to the global expansion, a company should understand and identify the type of market, where it should invest. McDonalds should target consumer markets to specify a particular segment of the population, where it can establish and grow. In the present time, significant focus has concentrated on the consumer markets as consumer possesses a lot of choices (Dalgic, 2011). Along with the branding, costing should be considered while entering the consumer markets. Usually, the cost of operations becomes high while maintaining different departments and production units. A tangible product helps in increasing the value of proper planning in the absence of which company may fail. A consumer market possesses severe competitions as too many players compete for limited customers. Macdonald’s brand image was underweighted by the economic conditions of the people of the Bolivia. It resulted in the loss of the business and evacuation from the country (Du Plessis, Strydom and Jooste, 2012). The proper targeting of the customers, who can buy the product within their capacity is highly needed. It can be concluded that market approach without considering consumer markets leads to loss and then closure of the operations.

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