论文代写：酒店管理
如果比较上表，则可以看到ADR与周五和周六连续两天的入住率之间的不平衡。相关的酒店业务代表了非常高的入住率，这意味着与其竞争对手相比，该业务的收入状况良好。尽管如此，酒店仍然维持比其他竞争对手更为负面的ADR。这意味着业务的日常盈利能力很弱，最终会影响利润率，导致年底营业额低，甚至后续财务亏损。出于这个原因，可以建议酒店需要修改其定价策略，以提高其房价，从而增加收入和利润。
论文代写：酒店管理
除了定价策略失败之外，酒店未能提供完善可靠的需求和到达预测，这进一步表明了该组织内部普遍存在的不良房间管理做法（Kimes＆Wirtz，2015）。准确预测在收入管理和房间划分方面的作用是无可挑剔的。恰当的需求预测对于使房间可用于服务条款和选择更有利的定价策略至关重要。因此，为了提高平均每间客房收入，酒店物业应该提高平均每日房价，以应对高房间需求，因此需求不会超过供应，因为这可能会对企业造成连续的损害（Lee，2016）。
论文代写：酒店管理
If the above table is compared, then the imbalance between the ADR and occupancy of two consecutive days, Friday and Saturday, can be seen. The concerned hotel business represents a very high occupancy rate which signifies the positive health of the revenue position of the business compared to its rivalries. Nevertheless, the hotel is sustaining comparatively negative ADR than its other competitors. This means the day-to-day profitability position of the business is much weak which can ultimately impact the profit margin causing low turnover and even subsequent financial loss at the end of the year. For this reason, it can be suggested that the hotel needs to revise its pricing strategy in order to enhance its room rate and thus increase revenue generation and profitbality.
论文代写：酒店管理
Apart from the failure at pricing strategy, the hotel has failed to make a sound and reliable demand and arrival forecasting which further indicates the poor room management practices prevailing within the organisation (Kimes & Wirtz, 2015). The role of accurate forecasting in management of revenue and in room division is impeccable. Proper forecasting of demand is essential to make rooms available for service provisions and to opt for a more lucrative pricing strategy. Hence, for increasing the RevPAR, the hotel property should increase the average daily rate responding to high demand for rooms so that demand does not exceed supply as it can cause successive harm to a business (Lee, 2016).
