13 1 月, 2018

论文代写:价值效应

论文代写:价值效应

第一个因素是价格替代效应。根据这一效应,当买家对价格越来越敏感时,产品的价格就会与被感知到的替代物相关。然而,新客户可能不知道替代品,他们可能会支付更高的价格,买家是有经验的。这种影响是很重要的,因为有时客户必须支付更高的价格,因为他们可能没有与替代品相关的信息。如果他们使用产品的替代品,将会有两个好处(Erdem et al., 2002)。首先,产品的价格会降低。第二,新产品将以有效的方式被人们使用。因此,价格替代效应将对价格产生影响。航空旅行和铁路旅行也是一个例子,它们可能被认为是洲际航班的较弱的替代品。然而,在近200-500公里的距离内,有一些主要的替代品(Gao et al., 2016)。

论文代写:价值效应
第二个因素谈到了独特的价值效应。一般来说,购买者对与其他产品相比具有独特价值的产品不那么敏感。这是分析任何产品的价格敏感性时最重要的因素之一。考虑到产品应该是完全独一无二的这一事实是非常重要的。如果产品有一些或其他独特的特点,其价格可以保持高(Benito & Partal, 2014)。这就是为什么营销人员花费越来越多的钱来证明他们的产品与市场上的其他产品是不同的。因此,独特的价值影响形式是最重要的因素,因为它影响价格敏感性。例如,特斯拉汽车开始成为业内最成功的汽车,因为他们能够证明自己的独特性,因为他们拥有独特的汽车,如电动汽车,成本和环境都是有效的。因此,即使价格很高,也不会因为产品的独特性而影响销售。

论文代写:价值效应

The very first factor is the price substitute’s effect. According to this effect, when the buyers are more and more sensitive related to the price, higher will be the price of the product in relation to the substitutes which have been perceived. The new customers however may not be aware about the substitutes and they may pay a higher price that the buyers are experienced. This impact is important to be considered as there are times when the customers have to pay higher prices because they may not have the information related to the substitutes. In case they use the substitute of the product as well, there will be two benefits (Erdem et al., 2002). Firstly, there will be a reduction in the prices of the product. Secondly, the new product will be used by the people in an effective manner. Thus, the price substitute effect will have an impact on the prices. An example of the same is Air Travel and Rail Travel which may be considered to be the weaker substitutes for inter-continental flights. However in case of close journeys for around 200-500 kilometres, there are major substitutes (Gao et al., 2016).

论文代写:价值效应
The second factor talks about the unique value effect. In general buyers are less sensitive to the products which have a unique value in comparison to some of the other product. This is one of the most important factors when the analysis of price sensitivity of any product is done. It is very important to consider the fact that the product should be completely unique. If the product has some or the other unique features, its price can be kept high (Benito & Partal, 2014). This is the reason why the marketing people spend more and more amount to prove that their product is different for the other products which may be there in the market. Thus, unique value affects forms to be the most important factor as it impacts the price sensitivity. For example, the Tesla cars begun to be the most successful cars in the industry because they were able to prove their uniqueness that they have the unique cars such as the electric cars which are cost and environment effective. Therefore, even when the prices are high, it does not impact its sales because of the uniqueness which the product has.

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