Individualism Vs. Collectivism:
This is the degree to which the individuals are asked to view after themselves or remain combined into groups specifically around the family. Between these poles positioning is the basic issue of all societies which they handle. Collectivism denotes society in which from birth onward people are combined into cohesive and strong in-groups throughout the lifetime of people to secure them in transformation for un-querying loyalty whereas individualism denotes society in which there will be a tie between loose individuals and everyone is expected to view after herself or him and his or her sudden family (Hofstede, 2002, p 225).
a) Motivational orientation: The societies select ways to match with inherent living uncertainty. In this category, Hofstede recognizes 3 dimensions such as: power distance, masculinity vs. femininity and uncertainty avoidance amount.
b) Power Distance: This is the execution part to which less powerful organizational and institutional members accept and expect that power is delivered unequally. The basic issue involved is the human inequality degree that underlies each specific society functioning. In the research of Hofstede’s power distance is measured in PDI (Power Distance Index) (Hofstede, 1991, p. 26). The attitudes and values is identified at the national level contrast of high Power Distance Index countries with less- Power Distance Index countries with some countries fixed in between.