论文代写：服务营销
与实体店相比，在线食品杂货业务面临更多挑战。他们必须面对额外的服务营销，以使消费者满意。顾客们觉得他们无法品尝或感觉到产品。当顾客感觉不到样品，因而不想使用食品杂货服务时，他们会有一种恐惧感。其他的电子商务企业则依赖于快递服务，比如联邦快递来运送他们的产品。然而，在线零售商需要拥有自己的供应链和再分配中心。此外，他们还有很长的等待时间让客户拿到产品。在过去，像Webvan这样的公司扩张并不能满足消费者的需求。过去风投的失败让人们对网上杂货店故事的努力感到担忧。过去的失败，服务交付的差距，质量问题是人们不想尝试电子商务的原因。
论文代写：服务营销
为了克服这些问题，亚马逊重新专注于建立现有的品牌形象，品牌能够为其他行业的消费者提供高质量的服务。公司的网上销售总体上很好。亚马逊在有限的范围内提供服务，他们能够迎合那些最初发出邀请的人。然后他们建立了一个更强大的品牌形象。人们对消费者的偏好和消费者的口味有了更深刻的理解。公司对目标市场进行了详细的分析。然后，他们决定扩大基于消费者偏好的操作，并获得资源以维持服务质量标准。
论文代写：服务营销
Online grocery business faces more challenges when compared to the brick and mortar stores. They had to face additional service marketing efforts to keep the consumers satisfied. The customers feel that they could not sample or feel the produce. Customers feel a sense of apprehension when they could not feel the sample and hence did not want to use the grocery service. Other e-commerce ventures depend on the courier services such as Fed ex to ship their products. However, online grocers needed to have their own supply chain and redistribution centre. In addition, they had long wait times for the customer to get hold of the products. In the past, companies such as Webvan expanded and were not able to cater towards the needs of the consumers. The failure of past ventures had made people apprehensive of the efforts of the online grocery stories. Past failure, gaps in service delivery, quality concerns were the reasons that the people do not want to try out the e-commerce.
论文代写：服务营销
To overcome these issues Amazon fresh focused on building of the existing brand image, and the brand was able to provide quality services for the consumers in the other sectors. The online sales of the company were in general very good. Amazon fresh offered services in the limited range, they were able to cater to the people that they had initially sent invitation. Then they built a stronger brand image. There was greater understanding of the consumer preferences and the taste of the consumers. The target market demography was analysed in detail by the company. They then decided to expand operation based on the consumer preference and gaining the resources to maintain the service quality standards.
