Source: 2010 Census Bureau
In figure 1 there is little difference in the percentage between age groups of the six largest groups. This points to the argument of why choose one over the other with the large amount of purchasing power this group has, this group deserves another look. A Milwaukee study found that 81.9 percent of this age group has a high school diploma and that 22.4 percent have a bachelors degree.[1] Large groups of the people surveyed are still pursuing higher education. This study also found that most of young professionals live in urban areas in particular in downtown areas. When asked why they chose to live downtown the largest response was to be closer to work. In this same study they found that the largest section of young professionals are employed in office and administration support, this area was over three percent higher than the next occupations of sales and production. After these three areas the percentage drops extremely quickly by more than six percent. [2]
Psychographics
A typical young professional lifestyle is fast paced and high-tech. They are trying to improve their station in life whether it is by furthering education or moving up the career ladder. To do these things they have to be determined and hard working. Electronics are hard wired into this generation’s life, if it cannot be achieved on a smart phone or laptop it is not worth their time.
来源：2010年人口普查局
在图1中年龄组的六个最大的群体之间的比例几乎没有什么差别。这点的说法，为什么会选择一个比其他大量的购买力组，这组值得再看一看。密尔沃基的研究发现，这一年龄组的81.9％有高中毕业文凭，22.4％的人拥有学士学位。接受调查的人的大团还在追求更高的教育。这项研究还发现，最年轻的专业人士住在城市地区，特别是在市区。当问及为什么他们选择住市区最大的反应是接近。在同样的研究中，他们发现，最大部分的年轻专业人员，在办公室和行政支持下，这个区域是超过3％，高于未来职业的销售和生产。在这三个方面的比例下降非常快，超过6％。
消费心理
一个典型的年轻专业人士快节奏的生活方式和高科技。他们正试图提高他们的驻地在生活中，无论是通过推动教育或移动的职业阶梯。为了做这些事情，他们有决心和努力工作。电子硬连接到这一代人的生活，如果它无法实现的在智能手机或笔记本电脑，这是不值得的时间。
