Source: 2010 Census Bureau
In figure 1 there is little difference in the percentage between age groups of the six largest groups. This points to the argument of why choose one over the other with the large amount of purchasing power this group has, this group deserves another look. A Milwaukee study found that 81.9 percent of this age group has a high school diploma and that 22.4 percent have a bachelors degree. Large groups of the people surveyed are still pursuing higher education. This study also found that most of young professionals live in urban areas in particular in downtown areas. When asked why they chose to live downtown the largest response was to be closer to work. In this same study they found that the largest section of young professionals are employed in office and administration support, this area was over three percent higher than the next occupations of sales and production. After these three areas the percentage drops extremely quickly by more than six percent. 
A typical young professional lifestyle is fast paced and high-tech. They are trying to improve their station in life whether it is by furthering education or moving up the career ladder. To do these things they have to be determined and hard working. Electronics are hard wired into this generation’s life, if it cannot be achieved on a smart phone or laptop it is not worth their time.