七月 21, 2017

加拿大三河市论文代写:市场营销

加拿大三河市论文代写:市场营销

整合营销传播有很多好处,这也是大多数公司将营销方式转变成这样的原因之一。在集成的核心,营销策略IMC是营销沟通计划或策略。这个策略是建立在使组织巩固其形象的基础上的。在过去,公司会有不同的沟通策略,特别是当公司在发展或发布新产品等时,公司会同时向消费者展示同样的形象。整合确保了公司能够在需要的情况下存活下来,并且在公司希望改善其与客户关系的环境中也能发挥作用。集成的管理方法也将为管理节省大量的冗余成本。其次,一个更加统一的信息将会帮助客户在公司上有更连贯的信息。

加拿大三河市论文代写:市场营销

研究表明,客户被大量的信息轰炸,因此有必要确保公司有一个统一的品牌信息。IMC将能够确保这一点。第三,目前大多数公司只专注于营销的某些方面。他们可能会专注于使用社交媒体或直接邮件等营销手段进行营销,一些传统的营销方式如门到门销售营销等可能会受到冲击。在这种情况下,使用传统的和非传统的营销方式的谨慎链接的消息将会以更好的方式与客户接触。研究表明,客户心理图形将影响他们对产品的选择。以同样的方式,可以说营销的使用应该迎合消费者的心理,只有这样营销的信息才会向消费者传达。在这种情况下,太多的矛盾或同一品牌的不一致的信息会使消费者感到困惑。消费者心目中品牌的信誉下降。进一步的不整合的交流可能会稀释品牌的信息,甚至会削弱品牌,这将挑战消费者对品牌的长期品牌联系。

加拿大三河市论文代写:市场营销

There are many benefits to integrated marketing communications and that is one reason most companies seem to be moving their marketing approach into this. At the core of the integrated, marketing approach IMC is the marketing communication plan or strategy. This strategy is based on enabling the organization to consolidate its image. In the past, the company would have had different communication strategies, especially if the company was evolving or was releasing a new product etc. However, in the case of the IMC, the company would be able to simultaneously present the same image to its consumers. The consolidation ensures that the company can survive a competition if need be, and it will also be useful for the company in the context where it wants to improve on its relationship with the customers. The integrated management approach will also save the management much in terms of redundant costs it would have incurred in the past. Secondly, a much more unified message would help the customers have a more jointed message on the company.

加拿大三河市论文代写:市场营销

Research studies show that customers are being bombarded with a myriad of messages, and hence it is necessary to ensure that there is a unified brand message for the company. IMC would be able to ensure this. Thirdly, most organizations in current times are focused on only some aspects of the marketing. They might focus on marketing using social media or marketing based on direct mail etc. Some forms of traditional marketing such as door to door sales marketing and more might take a hit. In this context, the use of carefully linked messages making use of both traditional and nontraditional methods of marketing would reach across to customers in a far better way. Studies indicate that customer psychographics will affect how they make a choice towards a product. In a similar way, it can be said that the use of marketing should appeal to the psychology of the consumer and only then the message of marketing would in fact reach out to the consumer. In this context, too many contradictories or inconsistent messages of the same brand in different ways would tend to confuse the consumers. Credibility for the brand in the minds of the consumer goes down. Unintegrated communications further more might tend to dilute the brand message and even the brand which would challenge the long term brand association the consumer has on the brand.

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