The world Adidas means actually. The company has proved its meaning due to its success rates. One of the most successful organizations of the world which has been excelling in the market of sports good is Adidas. The company has been successful in maintaining its brand name for over 100 years. Adidas has been producing the sports goods in large quantities for a long time and has been consistent in winning the hearts of the sportsperson. The company was founded by the Adi and Rudolf Dasslar in the year 1948 (Aaker, 2008). It is a company which has proved to be a leader in the market. The company has been in the market for the sports goods and sports lifestyle products. The brands of the company are divided into three different groups which include Adidas Performance, Adidas Originals, Adidas shoes and style essentials. Among these, the performances unit includes Adidas Shoes, apparels and equipment which can be used for the purpose of sports (Motion et al, 2003).
This consists of a large number of materials including the gymnastics leotards to the ski gear in the basketball. Adidas has been catering to the need of the professional sports teams and the individual consumers. The Adidas caters for the need of the professional teams which are involved in different sports. Adidas originals include the casual shoes, clothes, shoes, apparels and accessories. In addition to this, Adidas styles include the three stripe trefoil and the 3 Bar Brand marks which are recognized by the audience. This line of products is considered as the heritage line by the public. Adidas has a viably strong market in China. Similar to its, global presence it is one of the successful shoe producing company. In the past, Adidas has been successful in the international market. According to the research it has been equally successful in China and is the best company.