加拿大论文代写：霍尔顿商业战略
宏观环境分析将有助于霍尔顿改变其业务战略，避免在澳大利亚的业务关闭。当涉及到宏观环境分析时，一些关键因素是启动工具，如PESTEL所揭示的。其中，经济衰退后几年的经济因素对汽车业产生了重大影响。特别值得注意的问题是，世界各地的大型制造商如何开始面临需求下降，并不得不关闭生产。在全球范围内，尽管许多制造商开始关闭工厂，产能仍然很高。值得注意的是，在欧洲和北美，即使是在主要的生产工厂被关闭的时候，仍然有很少的买家，这是对各地汽车制造商的一个警告(Canavan, 2013)。霍顿，应该在其经营的地方进行彻底的环境扫描，也包括它在国际上得到的信息反馈。在澳大利亚，大品牌也被关闭，表明客户需求正在下降(Onselen, 2014)。大多数过剩的生产对该国的经济造成了压力。在这种情况下进行环境扫描将有助于该公司。
加拿大论文代写：霍尔顿商业战略
其次，环境扫描也会显示出他们是如何相互依赖的。由于经济的需求增加，澳大利亚的汽车制造业为了生存而相互依赖。澳大利亚的零部件供应商被认为与包括霍顿在内的澳大利亚汽车行业所有三大品牌都有联系。裁员和更多的社会影响，因此所有供应商谁与主要品牌。因此，三菱在2008年的倒闭给其他所有大公司都带来了麻烦。霍尔登和丰田被迫超越了临界点(Long， & Hichens, 2014)。在三菱关停事件中受损的供应商，在满足霍尔顿(Holden)和丰田(Toyota)等其他客户的需求方面也会遇到问题，因为它们是相互关联的。福特在2016年停产，因此霍顿在2017年停产的压力更大。第三，这些制造工厂不断面临来自工会的压力，在政府很少支持的情况下，如果不花费大量的时间和金钱，就无法解决许多问题。
现在，如果霍尔顿意识到这些担忧，它就能够从战略上预先计划。对关键供应商的影响本可以得到解决，即使无法直接消除围绕它的问题(Samson, and Gloet, 2014)。同样，了解经济衰退的问题以及它是如何推动销售下降的，对于该公司提前计划其制造、推动营销或为消费者设计更经济的替代方案都是有用的。
加拿大论文代写：霍尔顿商业战略
Macro-environmental analysis would have helped Holden change its business strategies and avoid business closure in Australia. Some of the key elements when it comes to macro-environmental analysis are what started tools such as the PESTEL reveal. Of this, the economic factor in the years following the recession had a major impact on the car industry. In particular, the issues noted were how big manufacturers all around the world started facing reduced demands and had to shut down their productions. In the global context, although many of the manufacturers started shutting down factories, the capacity was still high. It was noted that in the case of Europe and North America, there were still very few buyers even when major production plants were shut down and this was a warning to car manufacturers everywhere (Canavan, 2013). Holden, should have conducted a thorough environmental scanning in where it operates, also inclusive of the information feedback it got internationally. In Australia, big brands were also shut down indicating that customer demands were falling (Onselen, 2014). Most of the excess production was causing a pressure on the country’s economy. An environment scanning in this context would have helped the company.
加拿大论文代写：霍尔顿商业战略
Secondly, the environment scanning would also have shown the company how they were dependent on one another. Because of the demands impositions of economy, the Australian automobile manufacturing sector had come to rely on one another in order to survive. Parts suppliers in Australia were seen to connect with all three major brands of the Australian automobile sector including Holden. Job cuts and more in society hence affected all the suppliers who were connected with the major brands. With this, the shutting down of Mitsubishi in 2008 led to issues for all the other major companies. Holden and Toyota were forced beyond their tipping points (Long, & Hichens, 2014). Suppliers who suffered in the case of shutting down of Mitsubishi would also have problems in meeting the needs for other clients such as Holden and Toyota as they are interconnected. Ford shutting down in 2016, hence increases even more pressure on Holden to shut down by 2017. Thirdly, these manufacturing plants were constantly facing pressures from the Union and with very little government support were not able to resolve many of the issues without spending considerable time and money on them.
Now if Holden had been aware of these concerns, it would have strategically been able to preplan for it. Impact to key suppliers could have been addressed, even if the issues surrounding it cannot be directly eliminated (Samson, and Gloet, 2014). Similarly, knowing the problem of economic recession and how it was driving down the sales would have been useful for the company to preplan for its manufacturing or drive marketing or work on more economical alternatives for the consumers.
