The researchers in the organisations and the customers perceive the concept of interactions as a complex process which includes the transmission of the various knowledge and data held by the individual communicators. The burn bag provided by GNC allows the researchers to analyse various subtle characteristics of the visual message on the bag. The usage of various words and components in the sentences allows the researchers to understand the meaning of the content hidden behind the visual message (Schumaker, 2009). The topic of the visual message along with the specific actions depicted in the visual message helps the professionals and customers to understand and analyse the content of the message. Another approach of the interaction analysis is the process of understanding and analysing the content of the visual message by discussing in a group. The group of customers or professional first determine the various alternative courses of action they can take to analyse the particular visual message. Then the group of people try to understand the advantages and disadvantages of the various alternative courses of action, which leads to the choice of action by the entire group (Fairclough, 2003).
The functional nature of the message transmitted during the interactions also allows the customers and professionals to understand the content of the visual message. Then the customers or the professionals try to understand the relations of the various components and parties involved in the process of interactions in the marketing activity. The advertisement of the effect of the nutrition pills from GNC allows the customers and professionals to understand various interactions suggested by the action. The consumption of the pills leads to the loss of the fat and weight is then analysed by the customers and professionals by following the above mentioned steps. Another approach of the interaction analysis is to get a sample of interaction and analysing that sample to understand the structure and functions of the interaction. The customers and professionals analysing the interactions have to choose a number of factors that affect the quality of the interaction data gathered for analysis. These factors include the type of the interaction data, location of the interaction of the data being gathered and the means for gathering the data of interaction (McKee, 2003).