MINI has set strict parameters for the dealers to work within and even though dealers have a certain amount of freedom in relation to the marketing activity they carry out.
Marketing success of a company on a great deal depends on how and to what way the company promotes its product/brand (Kotler, 2005). Promotion tactic in marketing strategy are heading for creating awareness about the product offering, where marketers in a company may well reach to the target customers using advertising, personal selling, sales promotion, sponsorship marketing etc. However, marketers in every company are faced with the problem as how to promote the product offerings to the targeted customers (Shimp 1996, 10). Considering the fact that products do not promote themselves, it is a foremost factor for marketing strategy of every company to make aware the customers about the introduced products. In view of the fact that advertising of products is generally expensive and slow in demonstrating positive results in the early stages, therefore marketers in companies are suggested to look for other promotional strategy as well, other than popular advertising strategy. Marketers in MIMI duly realize that public relations for the company is particularly imperative which is why MINI UK has been deployed to work hard to carry on company in the news on a national basis and have a devoted MINI Media Relations Manager to handle requests from nation newspapers, magazines and broadcasters. More importantly, on a local basis the company offer the dealerships access to the its Corporate Communications Team which helps out every dealership in public relationship linked matters, offering them with particulars of the key journalists and contacts to exercise regarding specific promotions, adverts and editorials.
MINI已经制订了严格的参数为经销商内工作，即使经销商有一定的自由度，在营销活动中，他们开展。
营销公司成功的一个伟大的交易取决于如何以及什么方式公司推出的产品/品牌（科特勒，2005）。营销推广策略创造意识的产品，在公司的营销以及可能达到的目标客户使用广告，人员推销，促销，赞助营销等，但在营销策略上的标题，在每家公司都面临着问题，如何推动的产品目标客户（Shimp描述1996年，10）。考虑到一个事实，即产品不宣传自己的营销策略使每家公司知道客户的推出的产品，它是一个最重要的因素。鉴于产品的广告是展示了积极成果，在早期阶段一般昂贵和缓慢的事实，因此在公司的营销建议寻找其他的促销策略为好，比流行的广告策略。 MIMI的市场营销，公共关系，为公司正式实现显得尤为迫切，这就是为什么MINI英国已经部署，努力开展公司在国家基础上的消息，并有一个专门的MINI媒体关系经理来处理请求，从全国报纸，杂志和广播。更重要的是，在本地公司提供的经销商使用其企业传讯团队，帮助每一个经销商在公共关系挂钩事宜，为他们提供详情的的关键记者和接触行使有关具体的促销，广告和社论。
