Research is the vital clog in the wheel in the negotiation process and verbal tactics are the most important step in that process and it verbal tactics anchor the negotiation process. In fact research are an evidence of this fact and words uttered during the process of a negotiation form the core of an negotiation process so that all everyone involved in this process get a fair deal. One thing which needs to be observed that opening of a negotiation process has a huge impact on the final outcome on the decision process. An example will illustrate this process in a better way. Suppose a sales person has worked on a deal of $ 20 million for a period of one month and when the final decision is to be made the buyer comes up the scenario that the competitor pretty much offers the same thing and that too with a discount of 10 %. In such a scenario the salesperson has to come up to the management to ask for a discount of 12 % and that means a whooping loss of $ 2.4 million which is totally an undesirable situation. The core aspect is the feedback of the buyers needs to be taken before embarking on negotiation skills. In today’s world customers are highly educated and they employ consultants to assist them in their buying decisions and therefore the sales force of any company needs to be properly educated and supplied with firsthand information so that his comfort level increases during the negotiation process (Marcet, 2011).
在谈判过程中，研究是至关重要的木屐在车轮和口头的战术是在这个过程中最重要的一步，它口头战术锚谈判进程。事实上，研究证明这一事实，并说出了一个谈判的过程中形成的谈判进程的核心，因此，在这个过程中所涉及的所有大家得到一个公平的交易的话。有一件事，需要开放的谈判过程中必须遵守的决策过程的最终结果有着巨大的影响。一个例子可以说明这个过程中，以更好的方式。假设一个为期一个月就成交了2000万美元的销售人员曾作出最后的决定时，买方来自竞争对手的情况下，几乎提供了同样的事情，而且也与折让10％。在这样的情况下，营业员拿出12％的折扣向管理要问，这意味着百日咳亏损240万美元，这完全是不理想的情况。核心方面是购房者的反馈，需要采取前开始谈判技巧。在今天的全球客户都高度的教育和他们聘请顾问，协助他们在他们的购买决定，并因此需要来进行正确的教育和第一手资料附带任何公司的销售力，使他的舒适水平上升期间的谈判过程中（2011年，Marcet ）。
