Critically examine any digital marketing approach that MINI might be taking. To what extent does MINI place an emphasis on digital marketing and what are the benefits to MINI from such an approach?
There is all cheering for companies in every industry to engage customers towards theory product offerings through digital marketing channels, but when it comes to choosing suitable models of digital marketing channel, marketers in the companies struggle to find an appropriate digital marketing model. No wonder therefore, despite using various channels of digital marketing, the company yet relies upon its network of dealerships to make certain that their core brand values are expressed to its customers and prospects. In more clear words, it is the dealer that has to tell the story in such a way that it converts the prospects into customers. This suggests that realising the deficiency of appropriate models of digital marketing MINI still believes in and emphasizes on the time-honoured channel of dealership network, despite makes use of a range of Digital forums comprising the website, Facebook, Twitter, You Tube and most notably, MINI Space.
Urban (2004) rightly argues that “the concept of digital marketing has been used more operationally, whilst the theoretical recognition and comprehensive models of how and why to use diverse digital marketing channels are yet in the evolutionary phase, and digital marketing use ought to be taken as using the internet and information technology to extend and advance time-honoured marketing functions” (p. 2). Therefore, from this very perspective, we need critically analyse as to what degree MINI places an emphasis on digital marketing and what are the benefits to MINI from such an approach. Edelman(2010), extends four ways to get more value from digital marketing namely orchestrate an integrated consumer experience, inspire customers to help stretch marketing budget, adopt a publisher’s discipline to curb costs, and use intelligence wisely to drive performance.
仔细研究，MINI可能会考虑任何数字营销方式。为了MINI的地方到底有多大的数字营销强调和MINI这种做法的好处是什么呢？
所有欢呼在每一个行业的公司对通过数字营销渠道理论的产品来吸引客户，但是当它涉及到选择合适型号的数字营销渠道，营销公司斗争中找到一个合适的数字营销模式。难怪因此，尽管使用各种数字营销渠道，公司还依靠其经销商网络做出一定的客户和潜在客户表达其品牌的核心价值。更清楚的话，它是经销商，讲故事，在这样一种方式，它的前景转换成客户。这表明，实现适当型号的数字营销MINI的不足仍然相信并强调经过时间考验的经销网络渠道，尽管利用一系列的数码论坛，包括网站，脸谱，Twitter的，你管的，最显着的，MINI太空。
市区（2004）正确地认为，“数字营销的概念已被用于更多的操作，而应该是如何以及为什么要使用不同的数字营销渠道尚未在进化阶段，并使用数字营销理论的认可和全面的模型采取利用互联网和信息技术的延伸和推进经得起时间考验的营销功能“（第2页）。因此，从这个角度来看，我们需要认真分析到什么程度MINI强调数字营销和MINI这种做法的好处是什么。爱德曼（2010年），四种方式延伸，从数字营销中获得更多价值，即协调集成消费者体验，激发客户以帮助舒展营销预算，采用出版商的纪律，遏制成本，并明智地使用智能驾驶性能。
