Advantages of Sales Force Automation:
Sales Force Automation is a very useful web tool that is used by marketing person to manage the various aspects regard market, sales, customers and others that will help in decision making process and other things. The main advantages of Sales Force Automation are mentioned as (Bowers et al 1994):
• Understanding Market or Industry: With the help of the software, there can be more analysis and understanding of the industry in terms of economy and the products.
• Identification of Segment: As Sales Force Automation contains all data of sales, customers and the other things that help the marketing person to find the segment of market where the product is successful, where the product is failed and where the company needs some improvement. Hence it helps in the segmentation of the market.
• Identification of Market: The marketing person can find the appropriate place for promotion and launch of the products of the company by analysing the existing user’s behaviour and their requirements (Parthasarathy and Sohi, 1997).
• Identification of Customers: As the system contains all data related to sales and their customers so the marketing person can find who the best customers are for the existing or the new products of the company.
销售队伍自动化的优点：
销售队伍自动化是一个非常有用的网络工具，用于市场营销人员管理的各个方面以市场，销售，客户和其他决策过程和其他的东西，这将有助于。 （Bowers等人，1994年），销售队伍自动化中提到的主要优点：
•了解市场或行业的软件的帮助，可以有更多的分析和对行业的了解，在经济方面和产品。
•识别段：销售队伍自动化中包含的所有数据，销售，客户和其他的东西，帮助市场营销人员找到部分市场的产品是成功的，失败的产品，如公司需要一些改进。因此，它有助于在细分化的市场。
•识别市场的营销人都能找到合适的地方推广，并通过分析现有用户的行为和他们的需求（巴萨拉席和Sohi，1997），该公司推出的产品。
•识别客户：由于系统包含销售和客户相关的所有数据，这样的营销人都能找到谁是最好的客户是现有的或新产品的公司。
