Research is the vital clog in the wheel in the negotiation process and verbal tactics are the most important step in that process and it verbal tactics anchor the negotiation process. In fact research are an evidence of this fact and words uttered during the process of a negotiation form the core of an negotiation process so that all everyone involved in this process get a fair deal. One thing which needs to be observed that opening of a negotiation process has a huge impact on the final outcome on the decision process. An example will illustrate this process in a better way. Suppose a sales person has worked on a deal of $ 20 million for a period of one month and when the final decision is to be made the buyer comes up the scenario that the competitor pretty much offers the same thing and that too with a discount of 10 %. In such a scenario the salesperson has to come up to the management to ask for a discount of 12 % and that means a whooping loss of $ 2.4 million which is totally an undesirable situation. The core aspect is the feedback of the buyers needs to be taken before embarking on negotiation skills. In today’s world customers are highly educated and they employ consultants to assist them in their buying decisions and therefore the sales force of any company needs to be properly educated and supplied with firsthand information so that his comfort level increases during the negotiation process (Marcet, 2011).