老年人喜欢直接沟通。他们更喜欢简洁的信息。开发一种简单而直接的沟通模式是很重要的。大多数老年人都很清楚情感方面的问题(Lee & Carter, 2012)。因此，需要在宣传册和在线门户中清楚地说明公司提供的成本和不同的服务。
The behaviour of the senior is based on how the marketing approaches are taken to connect with the people. The senior population is likely to respect the direct interaction and look for extra details in the online system. They are trying to prudently use all the media. They are diverse in their media consumption. There is an increase in the number of people who use the social media portals. They are more attuned to use the Television and radio. Hence, there must be advertising to the people in these portals. Ross Motel needs to be more accommodating for the seniors. They need to use all the media tools to connect with the peer group.
The seniors like direct communication. They prefer the message to be simple. It is important to develop a communication pattern that is simple and direct. Majority of the seniors are well aware of the emotional aspects (Lee & Carter, 2012). Hence, the costs and different services rendered by the company, need to be clearly explained in the brochures and online portals.
It is alluded that the seniors are not aware of recent technology. This is not true. They have knowledge about the emerging technology. It is important to develop a medium. The senior like to have direct interaction and these online tools are considered to be supplements to the senior. For the company that wants to advertise to this group of people, there must be clarity in the tangible services that are rendered to the group. There must be certain personalized and unique touches in the services that are rendered to the group. They are willing to spend on meaningful experiences. It is vital to factor in the wisdom and maturity that is gained by the senior. The Ross Motel needs to develop the appropriate solution to connect with the people.