五月 3, 2018

代写论文:品牌营销

代写论文:品牌营销

可口可乐公司也是一家美国跨国饮料品牌,在世界上的几个国家都有产品供应。2016年,CocaCola放弃了之前的营销活动主题“Open Happiness”,并改编了最新的一个品牌营销活动,命名为“Taste the Feeling”(Finne et al., 2017)。

代写论文:品牌营销
可口可乐为这次全球营销活动所选择的营销传播方式是电视广告和社交媒体平台(YouTube和Facebook)。公司的“体验感”营销活动主要针对普通人类的现实生活感受,开发营销传播过程。在这次营销活动中,CocaCola推出了一系列的6个电视广告,这些广告是通过考虑6个重要的和共同的人类情感(Shen et al., 2016)而开发的。这6个电视广告的名称在“品味感觉”营销活动中,如下:

代写论文:品牌营销

The CocaCola Company is also an American multinational beverage brand having product supply in several nations across the world. In 2016, CocaCola aborts its previous marketing campaign theme, “Open Happiness” and adapted the latest one brand marketing campaign which is named as “Taste the Feeling” (Finne et al., 2017).

代写论文:品牌营销
The marketing communication methods chosen by CocaCola for this global marketing campaign are TV ads and social media platforms (YouTube and Facebook). The “Taste the Feeling” marketing campaign of the company mainly targeted real life feelings of common human beings for developing the marketing communication process. In this marketing campaign, CocaCola introduced a series of 6 television advertisements which are developed through considering 6 significant and common human feelings (Shen et al., 2016). The name of these 6 television advertisements included in the “Taste the Feeling” marketing campaign are as follows,

 

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