17 4 月, 2018

代写论文:汽车销售

代写论文:汽车销售

奥迪公司是一家制造和设计豪华车的德国汽车公司。奥迪是一家知名的公司,并在品牌范围内拥有品牌赞助。公司的起源发现在20世纪。奥迪公司被认为是全球豪华汽车品牌的缩影。该公司凭借其独特的工程设计和卓越的质量安全设计获得了好评。基于这种模式,该公司得到了很多积极的品牌形象(Hertrich和Mayrhofer,2016)。独特的产品设计本身可以促进品牌的成长。品牌薄弱的地方在于,该公司在促销和沟通方面花费很少。他们似乎依靠品牌形象来销售产品。

代写论文:汽车销售
奢侈品牌的市场是有限的。该公司似乎并未考虑市场饱和。营销迎合了少数人口的需求,他们期望这些销售能够长期维持公司。奥迪的竞争对手是宝马,奔驰和保时捷。宝马公司有更多的促销和市场焦点,这家公司缺乏。该公司需要开展更多的营销工作。这些营销必须转向新兴市场(Armstrong et al。,2012)。奥迪需要覆盖地域以获得更多销量。在营销方面也有创新,公司必须开发这种创新才能使产品的销售具有优势。宝马和奔驰公司似乎比奥迪表现更好。消费者感受到异化感,品牌需要接触更大的消费群。

代写论文:汽车销售

Audi Company is a German automobile company that manufactures and designs luxury vehicles. Audi is a renowned company and has brand patronage across the spectrum. The origin of the company is found to be in the 20th Century. Audi Company is considered to be the epitome of luxury automobile brands across the world. The company has managed to gain critical acclaim based on their unique engineering and superior quality safety design. The company is managed to gain a lot of positive brand images based on this paradigm (Hertrich, and Mayrhofer, 2016). There is unique product design that in itself promotes the growth of the brand. The areas of weakness of the brand are that the company spends very little in marketing promotions and communication. They seem to depend on the brand image to make sales of the product.

代写论文:汽车销售
The market for luxury brands is limited. The company does not seem to factor in market saturation. The marketing is catered towards few demography and they expect those sales for the long-term sustenance of the company. The competitors for Audi are BMW, Mercedes and Porsche. BMW Company has more promotions and marketing focus that this company lacks. The company needs to develop more marketing efforts. These marketing must be turned towards the emerging markets (Armstrong et al., 2012). Audi need to cover the geographical territory to garner more sales. There is also the innovation in marketing that the company must develop to give an edge towards sales of the product. BMW and Mercedes Company seem to be performing better than Audi. The consumers feel a sense of alienation and the brand needs to reach out to a larger consumer base.

 

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