六月 29, 2019

代做assignment:沃尔玛的内部和外部分析

代做assignment:沃尔玛的内部和外部分析

弱点

该公司的一个主要弱点是他们复杂的供应链,因为在他们的商店里有大量不同公司的产品。这家公司的品牌形象一直在减弱,因为人们觉得这家巨大的零售商正在蚕食当地的业务。

公司也有缺乏企业社会责任的形象,表现为对环境不够友好,对员工缺乏尊重。

尽管他们是最大的零售公司,但却无法适应许多国家的文化。这使得沃尔玛在其经营的许多国家将业务限制在小规模(Copeland, 2013)。

机会

他们的在线订购服务也应该扩展到美国以外。公司应该通过尊重员工来树立负责任的形象。他们应该大规模参与社区福利,与当地企业合作发展战略联盟,帮助他们在沃尔玛的存在下维持下去。

威胁

该公司是一个全球性的品牌,面临着来自全球和本土企业的激烈竞争。这给公司带来了持续的压力,迫使其制定策略以维持其客户群。

由于近年来企业的外包选择增多,产品成本大幅下降,从而导致零售商之间激烈的价格竞争。

VRINE模型

VRINE模型也可以用来对公司成功的原因进行内部分析。该模型包括各种能力方面的测试,如价值、稀有性、可利用性、不可模仿性和不可持续性(Hill & Jones, 2009)。

代做assignment:沃尔玛的内部和外部分析

Weaknesses

A major weakness of the company is their complex supply chain because of the large number of products of different companies that are offer at their stores. The brand image of the company has been weakening because people feel that the giant retailer is eating away the local businesses.

The company also has an image of lacking corporate social responsibility in the form of being less environment friendly, and lacking respect towards the employees.

Despite being the largest retail company, they have not been able to adapt to the culture of many countries where they have started their business. This has made Walmart restrict its business to a small scale in many of the countries where it operates (Copeland, 2013).

Opportunities

Their online order taking services should also be extended outside of the United States. The company should promote a responsible image by treating its employees with more respect. They should participate in community welfare on a large scale, and collaborate and develop strategic alliances with local businesses to help them sustain in the presence of Walmart.

Threats

The company being a global brand faces stringent competition from both global and local players. This puts constant pressure on the company to develop strategies to maintain its customer base.

Since outsourcing options for firms have increased over the years, the cost of products have decreased dramatically, and thus lead to an intense price competition among the retailers.

VRINE Model

The VRINE model could also be used to employ an internal analysis of causes of success of the company. The model include testing of various competency aspects such as value, rarity, exploitability, and inimitable and non-sustainability (Hill & Jones, 2009).

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