This report discusses the developing and evolving trends in households, and the effects of these changes and trends on contemporary marketing strategies. Households are forever experiencing change. Households change because their occupants change. Occupant’s age and grow older and new occupants come in to the household. Households have a life cycle. There are different stages to this life cycle. Household go through the following stages in their life cycle. The first stage is Young- single. The second stage is young-married. Another stage is Full nest. And yet another stage is single parent. Every household doesn’t necessarily go through these stages. And those that do don’t necessarily go through them in the given order. Each stage has different people at different ages with vastly different needs and wants. What is a necessity for occupants of one stage may be an unaffordable luxury for another. What is the norm for occupants for one stage may be considered a blatant waste of resources by the occupants of another stage. It all boils down to this. Occupants at each stage of the life cycle have different needs and have available to them a unique set of resources. Hence the marketing strategies for each segment of the population needs to be different, unique and specific. What works for one will not work for another. The famous words “You can’t be all things to all people.” apply here.
本报告讨论的发展和不断变化的趋势，家庭，和这些变化和趋势，现代的营销策略的影响。家庭永远的变化。家庭改变，因为他们的居住者改变。乘客的年龄，随着年龄的增长和新的居住者的家庭。家庭有一个生命周期。有这个生命周期的不同阶段。家庭在其生命周期通过以下几个阶段。第一阶段是年轻的单。第二个阶段是年轻的已婚。另一个阶段是全窝。然而，另外一个阶段是单亲。每家每户，并不一定通过这些阶段。而那些不一定通过他们在给定的顺序。每个阶段都有不同的人在不同的年龄段有很大的不同需要和欲望。什么是必需的一个阶段，为驾乘另一个可能是一个无法承受的奢侈品。什么是正常的一个阶段，为驾乘由住户的另一个阶段，可能会被认为是公然浪费资源。这一切都归结为这个问题。占用者的生命周期的各个阶段有不同的需求和到它们的一组独特的资源可用。因此，每个段的人口需要的营销策略是不同的，独特的，具体的。是什么在起作用，一个不工作的另一个。著名的话：“你不能将所有的东西给所有的人。”在这里适用。
