Burger Fuel offers products that are fun. There is heavy competition in this area. Apart from this, the consumers feel a sense of apprehension with the fast food joints. The company can profit if it expands towards the growing number of people who want healthier foods. Macro environmental analysis reveals that the people are educated and attuned to make healthier life choices. They face issues of time management. The company tries to bridge the gap by producing organic foods that are healthy and available. This would convince the parents of minors and the busy workers to gain access towards these foods. The company needs to increase the promotions and change their current marketing style to resonate with the target consumer base.
To conclude, in this analysis, there is funnel approach that is used. It focuses on the national macro environmental variables and focuses towards the individual consumers. It is expected that the company would increase its consumer range and meet the expectation of the new age consumers. The company needs to address some of its fundamental weaknesses and change their operational procedures to cater towards the needs of the people. It is estimated that these would increase the consumer preference of the company and enable in the global expansion of the company. These are the important determinations that have been made in this marketing report.