十一月 9, 2017

代写论文:销售

代写论文:销售

在国际上扩张的想法使得玉山能够逃脱当地市场增长放缓的后果。该产品混合了等级和捕获规模经济的生产,为本组织的利益服务(Bartlett和Myers,2017)。该公司在进入法国等欧洲国家时遇到了一些障碍,因为在工业领域内的竞争越来越多。为了避免在澳大利亚遇到这样的障碍,公司致力于平衡生产时间表。另一方面,当在澳大利亚查看频道时,有一个不同的频道,在其他国家,如欧洲。这个渠道已经被定位在传统的零售商之间。这个频道是体育用品频道,许多玉山的竞争对手都在运作,比如叛逆者和阿玛特。这一细分市场的重点是中档自行车,在整个市场中估计有35%(Bartlett和Myers,2017年)。很明显,在澳大利亚的市场上,公司会面临亏损,因为产品组合的变化并没有影响到公司的利益。

代写论文:销售

产品组合变化涉及电动自行车,但在澳大利亚,电动自行车业务部门正处于起步阶段。电子自行车的概念并没有完全被接受,特别是因为顾客不能感觉到他们在运动。当管理变革发生时,它也进一步导致了组织的国际结构的变化。很明显,该公司没有在其扩张的新国家设立任何实体办事处和总部。此外,在这个场景中似乎有文化障碍(Bartlett和Myers,2017)。玉山的员工在台湾市场上有经验。欧洲和亚洲其他地区的业务受到了激烈的竞争,但由于品牌形象的发展和营销和分销方面的支出,销售额得以增长。从澳大利亚子公司Yushan自行车的财务数据可以看出,该公司在销售、一般和管理方面的支出很大,而应该更多地投资于营销和分销。营销预算的增加将使公司能够接触到许多目标客户。

代写论文:销售

The idea of expanding internationally allowed Yushan to escape the consequences of slower growth in its local market. The product mix up gradation and capturing scale economies production have worked to the benefit of this organization (Bartlett and Myers, 2017). The company faced several barriers while entering European nations such as France because of the higher number of competition within the industrial segment. In order to avoid facing such barriers in Australia, the company engaged in balancing its schedules of production. On the other hand, when viewing the channels in Australia, there was a distinct channel which is not present in other nations such as Europe. This channel has been positioned between such retailers of traditional nature. This channel is the sporting goods channel in which many competitors of Yushan are operating such as Rebel and Amart. The segment has a focus over middle range to higher range biking and had been estimated at 35 percent of the entire market (Bartlett and Myers, 2017). It is evident that in the Australian market, the company would have faced losses because the change in product mix did not work to the benefit of the company.

代写论文:销售
The product mix change involved e-bikes but in Australia, the e-biking business segment is in its very early stages. The e-biking concept has not been fully acceptable especially because the customers are not able to feel that they are exercising much. When the management change took place, it further led towards changes to the international structure of the organization as well. It is evident that the company did not set up any physical offices and headquarters in the new countries where it expanded. Moreover, there seems to be cultural barriers activated in this scenario (Bartlett and Myers, 2017). The staffs of Yushan were experienced to operate in the Taiwanese market. Operations in Europe and other parts of Asia were dealt with tough competition but the sales managed to grow due to the brand image development and spending on marketing and distribution. It is evident from the financial data of Yushan Bicycles in the subsidiary of Australia that the company is spending much on sales, general and administrative requirement while it should be investing more on marketing and distribution. Marketing budget increase would allow the company to reach out to many customers at target at large.

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