4 12 月, 2017

代写论文:品牌市场占有率

代写论文:品牌市场占有率

各种有影响力的因素帮助公司在市场上不时地应对和生存竞争。正如该报告早些时候所描述的那样,该公司在市场上进行了一些重大的收购。这使得该品牌不仅增加了市场占有率,建立了品牌价值,还帮助公司扩大了客户群。这是因为该集团进行了一些大型的零售商和时尚品牌的收购,这些品牌在年轻一代中都很成熟。这些新的时尚品牌更符合最新时尚。该组织目前在老一辈的男性和女性中很有名,通常在40岁以上。对于快速时尚行业来说,潜在的威胁可能是巨大的资本需求和产品差异化,因为一些玩家主导了时尚行业。

代写论文:品牌市场占有率

市场上总是有不同品质的产品以更好的价格出现。不同品牌的促销活动不时被不同的品牌传播。因此,其他品牌的相对价格表现可能是其他品牌的主要威胁,因为消费者可能更倾向于在打折促销、促销或其他促销活动中选择和购买产品。大幅降价,与其他有吸引力的优惠,甚至可以吸引忠诚的顾客,更容易选择另一个品牌。在激烈竞争的时代,建立品牌忠诚度几乎是不可能完成的任务。因此,通过收购迎合不同目标客户群的不同品牌,该集团在整体上提高了市场份额。因此,很明显,该品牌已经在市场上应对竞争,制定了一项战略营销计划,收购不同品牌迎合不同消费者。此外,为了维持资本和流动资金,这些收购已经非常具有战略意义。他们在一段时间内展开了收购。在过去,他们还承担了不同品牌的全部或部分所有权,如需要(Love et al .,1988)。

代写论文:品牌市场占有率

Various influential factors have helped the firm cope and survive the competition in the market from time to time. As it has been depicted earlier in the report, the firm has undergone some major acquisitions in the market. This has helped the brand not only increase its market presence and build brand value, but it has helped the firm to expand its customer base. This is because the group undertook some major acquisitions of retailers and fashion brands which are well established among the younger generations. These new fashion brands are more in line with the latest fashion. The group is currently well-known among the older generations of men and women, typically above the age of 40 years. For the fast fashion industry, the potential threats can be huge capital requirements and product differentiation since several players dominates the fashion industry.

代写论文:品牌市场占有率
A never ending need of different qualities of products at better prices is always present in the market. Different promotional offers are circulated by different brands every now and then. Hence, relative price performance of other brands can be a major threat for the other brands since customers might be more attracted to choosing and buying products during discount offers, sales or other promotional offers. Slashed prices, clubbed with other attractive offers can draw the attention of even loyal customers easily to choose another brand. In the times of cut throat competition, creating brand loyalty is almost an impossible task to achieve. Thus, by acquiring different brands that cater to a different set of target customers, the group has increased its market share as a whole considerably. Thus, it is clear that the brand has dealt with competition in the market with a strategic marketing plan of acquiring various brands catering to different set of consumers. Furthermore, to maintain capital and liquid cash, these acquisitions have been very strategically taken place. They have spread their acquisitions over a period of time frame. They have also undertaken complete or partial ownership of different brands in the past, as and when required (Love et al., 1988).

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