Initiating from the circumstances of a sexual representation and the austerity of imposed nature at the end of year 1978, the China post Mao views a rapid development of consumer culture that is gendered. One of the prominent and evident manifestations of the consumerism growth, resulted in setting against the eventual state control decline. This had been the femininity commercialization and its recreation. The discussed era has viewed the femininity recreation among all manner of manifestations. This involved the development of female characteristics that are of distinctive nature. These ranged from the hair, body, movement and skin to the voice and clothing.
This has involved not only the statements of official nature regarding the innate characteristics of female but it also involved other considerations. It involved the articulation within the media and particularly within the market of consumer where the representations of feminine exists. Within this section, an evaluation will be conducted over the manner in which television has recreated femininity around the year of 2003 through analyzing the two elements of broad spread of the glamourous women and the beauty contests conduct. Post the death of Mao in the late period of the year 1976, the touch of lipstick, waved hair and the skirts had resurfaced. From the early to the mid years of the 1980s, these items were followed by the jewelry, make up and attention to the form of female through the fitted clothing.
As identified by Hooper (1985), the time frame since the middle years of 1980 is viewed as the emergence of modernized and modern women of China. These women eventually drew them closed to the Hong Kong counterpart. These modifications and changes can be traced at any given time within the women’s representation in the popular magazines of China ranging from the publications of youth and women to the television along with fashion magazines. Apart from the make-up and clothing, a striking element of such representation is the change within the body language from remaining asexual virtually to the female variously provocative, coy and seductive.