The public relations practitioners must factor in the Chinese political system. In the case of China, Communist Party is the only party that has absolute authority. The parties such as Kuomintang and China Democratic League are sometimes considered in the decision-making process of the people. The factor of authority is different in the cases of China. In China, the Chinese employees are generally attuned to forge form of loyalties with the people in the high status when compared with the smaller groups. There is the country’s one-party political system that must be practiced with the CSR agenda. The long-term CSR of the companies need to be aligned with the existing political ideologies. It is also imperative for the foreign companies to have a positive relationship with the political authorities in order to conduct business. This is true for any company that wants to maintain business or run social media portals in China. Additionally, the Chinese laws and regulation change on continual bases. The companies need to ensure that they connect quickly with the changing political ideas or laws. These influence the nationalistic ideologies of the people.
One of the biggest hurdles corporations in China is the act of developing the consumer nationalism. Consumer nationalism is the act invocation of individuals. Consumer nationalism was originally developed from the Chinese history in the 19th century. This was stemmed from the colonial powers. There is a proudness that is observed with the people and an innate as territorial sovereignty and nationalism that the people value. The Chinese leadership was built on the basis of conventional values to develop the political agenda. The consumer nationalism in modern China is an intricate group. The consumer nationalism needs to be respected by any company to sustain in the general public. They need to ensure that the CSR efforts do not hurt the sentiments of the people and corporate companies need to tread carefully (Di Benedetto, and Kim, 2016).
The Chinese companies need to develop a CSR agenda that is based on the complicated interactions with the intricate networks with the companies and the NGOs. There is increase in the complicated interactions that the companies feel from the domestic or global communities. The four aspects that the companies need to factor in are the community outreach, environmental protection, health & safety and finally there must be genuine ways of improving the living standards of the people in the working conditions. The protection responsibilities of the people are based on the ways to ensure that the companies develop a positive emotion towards the brand. The companies need to address the ethical considerations of the people in the different cultures, and at the same time they ensure that the practices are also according to the universal mandates of the society.
Hence, the companies need to face the issues of culture, people values, political system, and apprehension of the companies or capitalistic agenda of the people. These intricate systems that need to be considered to ensure that there are profitable ventures maintained without circumventing the ethical theories. The probable ways of expanding in these analogies have been detailed in the following section.