本文主要讲的是千禧一代的情感需求，公司必须赢得千禧一代的尊重。这是一项艰巨的任务。他们认为新阿姆斯特丹剧院公司是一个注重传统口味的公司。公司必须找到方法与观众建立联系，而不是真正地展示定位声明。他们只需要与人们的情感立场联系起来。他们必须尊重千禧一代的情感需求(Kotler et al.， 2014)。公司可以用来与人们联系的共同点是专注于剧本的创新(Dickman, 2000)。本篇代写论文价格文章由英国论文时Essay Times教育网整理，供大家参考阅读。
The company must gain the respect of the millennials. This is an arduous task. They consider the New Amsterdam Theatre company to be a company that focuses on the conventional taste. The company must find ways to connect with the audience without really showing the positioning statement. They only have to connect with the emotional standpoints of the people. It is mandatory that they respect the emotional needs of the millennials (Kotler et al., 2014). The common ground with which the company can use to connect with the people is by focusing on innovation in screenplay (Dickman, 2000).
They must find a common ground developed between the brand and the consumers. There must be creation of a shared space where people care about the representation of the brands. The message of ideology must be a casual exchange with the audience. By thrusting the ideology with an empowered audience it would create animosity with the brand. The company must comprehend that instead of focusing on the ways to connect with people using the marketing techniques there must be focus on the ways to increase interest in the representation of the brand (Kotler et al., 2014). This can be done by the use of e-marketing strategies.
New Amsterdam Theatre Company must use appropriate web designs to connect with people. The website should be maintained mandatorily and it must be kept up-to-date. It should also have a mobile friendly application. There must be the use of the search engine marketing and search engine optimization. An appropriate SEO strategy is mandatory for the company to connect with the keywords of the people. This would increase the chances for the company and the individual to work with the services and products (Armstrong et al., 2014).