九月 16, 2019

代写论文价格-iTrip/V产品的创意营销传播制作

代写论文价格-iTrip/V产品的创意营销传播制作。苹果公司为了满足音乐爱好者控制音乐的欲望,在什么时候、听什么音乐,推出了iPod。IPod进入市场已经很长时间了,现在,公司正在考虑扩大它的可用性。之前,考虑到这种可用性的扩展,已经引入了各种配件,如汽车转换单元、对接支架、用于改善声音的耳塞,以及用于iPod附件的臂带(Valos et al., 2010)。在这份报告中,我们将提出一个整合营销传播计划,通过iTrip/V将iPod的可用性扩展到汽车上。该配件将集成现有汽车音响系统的回放和语音识别功能。重点是为客户提供以专辑类型、歌曲、艺术家或播放列表的方式选择音乐的能力。为了撰写这份报告,本研究将提供关键的目标、理论依据、品牌战略和目标市场,并在此基础上为营销传播组合提供创新建议。这份报告将提出关键的行动计划,并将产生创造性的营销沟通。

The aim of this report is to plan the integrated marketing communication strategy for Apple focusing on the product of iPod with the modification of iTrip/V. The IMC plan will focus on the promotion of iTrip/V and MP3 file enabled by speech targeting the specific market of Australia. Providing a brief overview about the product, the report will provide a detailed description about the target market, branding strategy, and key objectives. Based on the current status of these element, innovative recommendations will be provided for the IMC plan.
Apple has been significantly garnering the acceptance from a number of different customers such as young adults, college students and young teenagers. These are the ones to be targeted due to their personal willingness and financial ability for making investment in electronic gadgets. Hence, this IMC plan will focus on the promotion of iTrip/V and MP3 file enabled by speech targeting the specific market of Australia.

The basic message to be communicated for the product of iTrip/V will be that this product will be providing a way for accessibility of songs present in the memory of iPod within the car by the use of feature for voice recognition. The message can be considered as straight forward and simple, while focusing specifically upon the basic advantage for iTrip/V, and in which there can be purchases of iTrip/V. This particular advertisement will not only be consisting of technical details as this might not seek the interest of the customers (Shimp, 2010). In the other case scenario, the customers will end up becoming extremely overwhelmed by the key detail and end up missing out the key purpose of the product. Moreover, it becomes significant for keeping the size of this message simple and short so that the potential customer will establish a basic understanding of the product and its key benefits. This will be helpful in learning about the place at which there can be purchases of the product. The message of advertisement will be completely covered under the scope of persuasive content. The image of the advertisement has been provided for assisting with the launch of iTrip/V (Smith, 2010). There can be placement of this ad in point- of- purchase placement, billboards, magazines, and newspapers, as appropriate for the purpose of still print ads and photographs.

For the encouragement of sales for iTrip/V through the retailers, Apple will focus on providing discounts on trade as funds of marketing for the encouragement of other organizations like Best Buy for advertising and promoting the complete product family of iPod. There will also be a number of events like spring break festivities, state fairs and auto shows. During the events, significant interest will be garnered with colourful banners and signs, while being announced by the featuring artist. The highly effective source of communication with the ones having potential ownership of iTrip/V will be by advertisements placed on radio stations, television services, university radio, MTV and popular TV shows geared with the audience targeted (Valos et al., 2010). As in the case of any unique and new product making an entry into the market place, it becomes crucial to build awareness for the success of product. The company is currently working to prolong this experience beyond the controlled setting of the company by the presentation of deep integration with the network of social media.

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